FDBusiness.com

Coca-Cola Unveils 15th Billion Dollar Brand

 Breaking News
  • World’s Most Modern Snack Plant Begins Operations in Finland The world’s most modern dairy snack plant has commenced operation at Valio Riihimäki in Southern Finland. The snack plant is the largest single investment in Valio’s history. Construction of the new snack plant began in 2014 and took about three years. The area of the plant building is approximately 20,000 square metres. The plant is [...]...
  • FrieslandCampina Sells Fruit Juice Business The Dutch investment company Standard Investment is acquiring Riedel, the fruit juice business of FrieslandCampina, for an undisclosed sum. Based at Ede in the Netherlands, Riedel has a turnover of about €125 million and employs 200 people. Completion of the transaction is expected before the end of 2017. Earlier this year, FrieslandCampina announced that it would [...]...
  • LacPatrick is Cream of the Crop in UAE LacPatrick, the international dairy co-operative, has secured over £1 million of sales of its LP spray dried whole milk and skimmed milk powder in the United Arab Emirates (UAE), following participation at the Gulfood exhibition in February 2017. LacPatrick is one of Northern Ireland’s major manufacturing employers, employing over 300 staff across its Ballyrashane, Artigarvan [...]...
  • Tate & Lyle Launches CLARIA® Instant Functional Clean-Label Starches Tate & Lyle, a leading global provider of food ingredients and solutions, has announced a further expansion of its line of CLARIA® Functional Clean-Label Starches with the introduction of two new instant starch products: CLARIA® Instant 340 and 360. As claims such as ‘smooth’, ‘luscious’ and ‘velvet’ continue to grow, manufacturers are eager to develop textures [...]...
  • Reveal Impact – Ardagh Group to Launch a Two-Stage Thermochromic Solution Reveal Impact features combined temperature-sensitive inks with a twist. The new solution for aluminium cans uses two different thermochromic inks, which both boast the same colour when cooled down. However, once the can gets warmer again, one colour disappears quicker than the other, revealing a hidden message to the consumer. The revealed message surprises the [...]...
  • HKScan Opens New €80 Million Poultry Plant HKScan, the Nordic meat group, has just opened its new, state-of-the-art poultry unit at Rauma in Finland. Valued at over €80 million, the new facility is the largest investment in HKScan’s history. Indeed, the state-of-the-art Rauma unit ranks among the most significant investments in the history of the Finnish food industry. Jari Latvanen, president and chief [...]...

Coca-Cola Unveils 15th Billion Dollar Brand

Coca-Cola Unveils 15th Billion Dollar Brand
April 26
11:25 2011

The Coca-Cola Company has announced the addition of Del Valle, its Latin American juice brand, to its portfolio of brands that have achieved global retail sales of more than $1 billion, bringing the company’s number of billion dollar brands to 15.

Jugos Del Valle, a leading juice company in the Latin American region, was acquired in 2007 in a joint venture by The Coca-Cola Company and Coca-Cola FEMSA, with further participation in the joint venture by an additional 12 bottlers in Mexico. Since the acquisition, retail sales of the Del Valle brand have more than doubled from less than $500 million to $1 billion as distribution of the brand has expanded from three countries to 15.

Del Valle product lines, including popular brand extensions Valle Frut and Valle Fresh, are available in 15 countries including Mexico, Brazil, Spain and the US, with strategic expansion planned in coming years. Del Valle is the first of the company’s billion dollar brands with roots in Latin America.

Del Valle is the fourth brand within The Coca-Cola Company’s juice and juice drink portfolio to reach one billion dollars in retail sales, joining Minute Maid, Simply and Minute Maid Pulpy. Including Del Valle, the Company’s last three brands to achieve billion dollar status have been juice and juice drink brands. Globally, The Coca-Cola Company is the number one provider of juices and juice drinks.

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2017drinktec
  • September 13, 2017FI Asia
  • September 19, 2017PROCESS EXPO 2017
  • September 22, 2017Global Summit on Food & Beverages
AEC v1.0.4

The Magazine

F&D Business Preferred Suppliers

Advertisements