FDBusiness.com

Coley Porter Bell Puts the Smile Back into Breakfast With Jordans Grin-ola

 Breaking News
  • Nestlé Inaugurates Packaging Research Institute Nestlé has officially inaugurated the Institute of Packaging Sciences, the first-of-its-kind in the food industry. The new Institute enables Nestlé to accelerate its efforts to bring functional, safe and environmentally friendly packaging solutions to the market and to address the global challenge of plastic packaging waste. Mark Schneider, Nestlé CEO, comments: “Our vision is a world [...]...
  • Three Meals a Day – The Key to Boosting Digestive Health Markets? The traditional pattern of breakfast, lunch and dinner may hold the key to boosting digestive health markets, according to Kerry Group, the makers of the leading probiotic, GanedenBC30®. A new GanedenBC30 report notes that 85% of consumers say they are interested in buying products with digestive health benefits, but only 45% actually do.1 Additional insights report on key [...]...
  • Deliveroo, Costa Coffee and BrewDog are the UK’s Fastest Growing Brands Deliveroo, Costa Coffee and BrewDog are growing in value faster than any other UK brands, according to the 2019 BrandZ™ Top 75 Most Valuable UK Brands, announced by WPP and Kantar. Vodafone remains the UK’s most valuable brand, worth US$26.5 billion (£21.5 billion), followed by HSBC and Shell. Deliveroo, at no.50 after increasing its value 54% [...]...
  • Arla Foods Ingredients Obtains GRAS Approval For Alpha-lactalbumin in Infant Formula Arla Foods Ingredients has obtained Generally Recognized as Safe (GRAS) approval relating to its use of alpha-lactalbumin in infant formula. The US Food & Drug Administration (FDA) issued the company with a GRAS Notice known as a ‘no objection letter’. It states that it has no questions regarding the safety of fractionated whey protein concentrate [...]...
  • Java Republic is ‘Beverage Company of the Year 2019’ in Ireland Java Republic won the award of Beverage Company of the Year at the recent 2019 Food & Drink Business Awards. These prestigious awards celebrate the very best in food and drink manufacturing, retail, and food service across the island of Ireland. The Awards recognise the very best in the industry across 18 categories. For Java Republic winning Beverage [...]...

Coley Porter Bell Puts the Smile Back into Breakfast With Jordans Grin-ola

Coley Porter Bell Puts the Smile Back into Breakfast With Jordans Grin-ola
August 01
12:15 2018

Award-winning global brand and design agency Coley Porter Bell has unveiled the design for a healthy new children’s offering from Jordans Cereals. The launch of Jordans Grin-ola, a tasty, fun and healthy cereal, is set to end breakfast battlegrounds by appealing both to children aged 5 to 11 and their parents.

It bridges the gap in the current market which is full of sugar-laden cereals that young children love but parents hate, or worthy and healthy options that children find boring and bland.

Through an immersive Visual Planning workshop Coley Porter Bell generated the core design idea ‘feeding your imagination with natural goodness’ which brings together Jordans’ love and support of the countryside with children’s desire for adventure and increasing independence.

Work focused on a bullseye audience of children aged eight and nine who love challenging themselves, learning new things and enjoying books and films that depict a touch of the rascal.

The final design introduces a gang of adorable but mischievous woodland characters working together to get their paws on delicious Jordans Grin-ola. Each character has been given a rascally personality and cheeky grin. The brand mark, naive in style has a subtle nod to the quirky brand name whilst the colour palette is natural and bright to avoid looking too worthy.

Andy Wallace, Associate Creative Director at Coley Porter Bell, says: “This design moves on from the garish artificial colourways and illustrative styles of typical healthy cereals. It has been carefully developed to appeal to our target audience of eight and nine year olds who are living and breathing all things Gangsta Granny and Fantastic Mr Fox, and being healthier, it will appeal to parents too.”

Andrew Dale, Senior Brand Manager from Jordans, adds: “We know it’s difficult for parents to strike the balance between getting kids out the door on time and their tummies full! In our research, one parent said ‘You want to fuel them for the day but they always want what is not healthy.'”

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements