FDBusiness.com

Constellation Brands to Purchase Casa Noble Tequila

 Breaking News
  • Orkla Acquires Leading Czech Frozen Vegetable Producer Through its wholly-owned subsidiary Hamé, Nordic food group Orkla has purchased Agrimex, a leading frozen vegetable producer in the Czech Republic. Hamé is a leading branded food company in the Czech Republic and Slovakia, and holds strong positions in the liver paté, ready meals, ketchup, jam, baby food and tinned vegetable categories. Through the acquisition [...]...
  • Change of Leadership at Alpro Bernard Deryckere, current CEO of Alpro who has been leading the company for the last 16 years, is stepping down and handing over management responsibility to Sven Lamote. Sven Lamote will be tasked to prepare the Alpro plant-based business for its next stage of growth as the company’s new General Manager, building on Bernard Deryckere’s [...]...
  • Ornua Expands into South Korea With Launch of Kerrygold Ornua, Ireland’s largest exporter of Irish dairy products, has announced a major product expansion into the South Korean market with the launch of Kerrygold butter. Kerrygold will be sold through major Korean retailers. Kerrygold dairy products, made from the milk of grass-fed cows, will bring a unique new offering to South Korean consumers. Korean consumers place a high [...]...
  • East Meets West – Taura Inspires Global Flavour Combinations at FIE Real fruit and vegetable pieces are the perfect way to combine eastern and western flavours, Taura Natural Ingredients will demonstrate at Food Ingredients Europe. With consumers seeking new taste sensations, and eastern flavours particularly sought after, Taura – part of Frutarom – offers a range of ways to help manufacturers satisfy adventurous palates. The company’s unique [...]...
  • Pots Showcase Dairy Delights Regional French dairy producer Duo Lozère has selected RPC Bebo Bouxwiller to supply the packaging for the company’s high quality organic yoghurts and fromage blanc. The stylish 125cc thermoformed polypropylene pots are lightweight and easy to handle, combining consumer convenience and ease of use with effective product protection and presentation. Newly-designed graphics, offset printed in a [...]...

Constellation Brands to Purchase Casa Noble Tequila

Constellation Brands to Purchase Casa Noble Tequila
August 14
09:09 2014

International alcoholic beverages group Constellation Brands is acquiring the Casa Noble tequila brand. The transaction includes the Casa Noble trademark and related assets. It is expected to close in September 2014 and is subject to customary closing conditions. Terms of the purchase were not disclosed.

Casa Noble tequila is made from organic blue agave grown in the hills of Jalisco, Mexico – a region known for its unique soil that produces very high quality agave. The award-winning Casa Noble family of tequilas includes Casa Noble Crystal, Reposado and Añejo as well as limited production of several other higher-end Casa Noble tequilas.

The tequila category continues to grow steadily, with super premium and above tequila growing 10% in the US market in 2013. Casa Noble super premium tequila is a high-quality brand that posts consistent, double-digit growth. Constellation Brands has a successful track record of integrating high-potential brands into its portfolio and amplifying their strong marketplace momentum.

“I’m excited for the opportunity to integrate Casa Noble tequila into our existing portfolio,” says Rob Sands, chief executive of Constellation Brands. “As the first super premium spirits brand we’ll add to our portfolio, Casa Noble is a natural fit. It complements our successful Mexican beer brands and we intend to leverage our existing strong routes-to-market, as well as our marketing expertise and deep knowledge of the Hispanic consumer.”

“Aligning with the world class portfolio of Constellation Brands will enable the Casa Noble brand to continue to grow its position as one of the highest rated super premium tequila brands in the market,” says Otto Hoernig, chief executive and chairman of Casa Noble Holdings. “The original co-founders of Casa Noble and true tequila visionaries David Ravandi, Carlos Hernandez and Jose Hermosillo created a truly elegant brand. Together with our equity partner, Carlos Santana, we built upon the brand’s integrity and commitment to quality, resulting in this new future for Casa Noble with Constellation Brands.”

Constellation Brands has operations in the US, Canada, Mexico, New Zealand and Italy. Constellation is the number three beer company in the US with high-end, iconic imported brands including Corona Extra, Corona Light, Modelo Especial, Negra Modelo and Pacifico. Constellation is also the world’s leader in premium wine selling brands including Robert Mondavi, Clos du Bois, Kim Crawford, Rex Goliath, Mark West, Franciscan Estate, Ruffino and Jackson-Triggs. The company’s premium spirits brands include SVEDKA Vodka and Black Velvet Canadian whisky.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements