FDBusiness.com

Continuing International Success For Irish Distillers Pernod Ricard But Domestic Market Remains in Decline

 Breaking News
  • Younger British Consumers Turn Over a New Leaf on Tea New research from Mintel reveals that as many as 37% of British consumers aged 25-34 have drunk 5-6 different types of tea at home or in the workplace over the past month*, compared to just 3% of those aged 55+. Furthermore, Brits aged 25-34 are the most likely to drink every variety of tea tracked by [...]...
  • Irish Consumer Confidence Hits New High Consumer confidence in Ireland has hit its highest level since the recession and is now the fourth most confident country in Europe, according to the latest Nielsen Global Survey of Consumer Confidence and Spending Intentions. The Republic of Ireland’s Consumer Confidence Index score – which measures attitudes each quarter on topics including personal finances and job prospects [...]...
  • Fifth Acquisition For Frutarom in 2017 Frutarom Industries, one of the world’s 10 largest companies in the field of flavours and natural specialty fine ingredients, continues its momentum of acquisitions and the implementation of its rapid and profitable growth strategy by agreeing to purchase of 100% of the shares of the UK company Flavours and Essences (UK) Ltd (F&E) for approximately [...]...
  • Market-leading Food Contact Conference, Plastics & Paper in Contact with Food – 4-7 December, Berlin Over 200 experts from across the food contact industry will come together in Berlin, Germany from 4–7 December 2017 to attend Smithers Pira’s Plastics & Paper in Contact with Foodstuffs (P&P) –http://www.food-contact.com/plastics-paper. With the European Commission having recently published EU regulation 752/2017 amending EU Regulation 10/2011 on plastic materials and articles intended for food contact, all [...]...
  • Croxsons’ Stunning Black Bottle For 6 O’Clock Gin’s Limited Edition Debut Leading glass packaging company Croxsons has supplied Bristol based distiller, 6 O’Clock Gin, with a stunning black bottle for their first limited edition gin product – the Brunel Edition. Since Bramley & Gage’s partnership with Croxsons for the re-launch of their 6 O’Clock gin, the Brunel Edition is the first limited edition gin for 6 O’Clock [...]...
  • Carlsberg Group Remains on Course Carlsberg Group has announced organic and reported net revenue growth of 2% to DKr31.77 billion (€4.27 billion) for the first half of 2017 although group beer volumes fell organically by 3%, chiefly due to a decline in Russia. Operating profit was up 15% organically, with all three regions – Western Europe, Eastern Europe and Asia [...]...

Continuing International Success For Irish Distillers Pernod Ricard But Domestic Market Remains in Decline

Continuing International Success For Irish Distillers Pernod Ricard But Domestic Market Remains in Decline
September 09
11:55 2014

The financial year 2013/2014 proved to be another successful one for Irish Distillers Pernod Ricard internationally with the acceleration of the global development of Jameson Irish whiskey brand.

Jameson continues to spearhead the rejuvenation of the Irish whiskey category with the brand reaching its twenty-fifth year of consecutive growth, making it the most dynamic premium spirits segment globally.

Jameson sales volumes reached 4.7 million cases for the 2013/2014 financial year. Volume growth was 9% for the year and value growth was an impressive 12%, confirming the premium nature of the brand. Consistent value growth ahead of volume remains a key objective for Jameson.

In its biggest market, the USA, Jameson’s continued to grow with volume up 9%. The brand also reported growth across its other major markets with volume growth of 8% in South Africa and 4% in Russia.

Of the 130 plus markets in which Jameson is sold around the world, 47 achieved two to three digit growth in FY 13/14.

However, in contrast to international success of Irish Distillers Pernod Ricard are the market results for Ireland. For the 6 months ending June 2014 the total spirits market declined by 11.5% (Nielsen). The continued decline in the on-trade (-6% volume for spirits) and off-trade (-13.9% volume for spirits) combined with the October 2013 excise increase (15.5% on spirits) has had a hugely negative impact on the spirits industry in Ireland and the Irish Distillers portfolio of spirits reflected this trend.

Anna Malmhake (pictured), chairman and chief executive of Irish Distillers Pernod Ricard, comments: “The sustained progress of Jameson within the Pernod Ricard family of brands has been one of the group’s most eminent success stories, growing from 466,000 cases when Irish Distillers joined Pernod Ricard in 1988, to approaching 5 million cases in 2014. Jameson is the No.1 selling Irish whiskey in the world, an Irish export story we should be truly proud of. In addition reaching No.17 in the International Spirits Brands Globally (Impact Ranking – Feb 2014) is a prominent achievement in another successful year for Jameson.

She continues: However in stark contrast to this growth and optimism for our export markets, the outlook for our industry here in Ireland is extremely concerning. The penal excise increases on alcohol accumulated in the last two budgets endanger the export success of indigenous products such as Irish whiskey as well as the 92,000 jobs being supported by the drinks industry in every county throughout Ireland. In fact, Ireland is one of the most expensive places in the world to buy Irish whiskey with the €17.37 tax take on a bottle of Jameson in Ireland working out more than the total price €16.61 of that same bottle in New York. How sustainable is the current international growth of Irish whiskey without a solid local market in which to support home grown brands as well as new market entrants.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2017drinktec
  • September 13, 2017FI Asia
  • September 19, 2017PROCESS EXPO 2017
  • September 22, 2017Global Summit on Food & Beverages
AEC v1.0.4

The Magazine

F&D Business Preferred Suppliers

Advertisements