FDBusiness.com

Corinium Ales

 Breaking News
  • Nestlé Inaugurates New Nescafé Dolce Gusto Production in Vietnam Nestlé has inaugurated a new Nescafé Dolce Gusto capsule production line in Dong Nai Province, Vietnam. The site will process an expected 2,500 tons of coffee per year (equivalent to 130 million capsules), using high quality coffee beans from Vietnam. This volume is expected to increase in the coming years. The investment reflects Nestlé’s clear focus on high-growth, [...]...
  • Pink Lemonade Yogurt? Arla Brings Indulgence to New Markets Arla Foods is to expand its successful Finnish brand, Ihana, into new markets with the premium yogurt range being launched in Denmark and the UK. Meaning ‘wonderful’ in Finnish, Ihana was launched through an extensive brand launch in 2016 in Finland with an iconic new design. Indulgence is one of the few areas in growth within [...]...
  • Process Components Announces Kemutec Expansion into Netherlands Process Components has announced the expansion of subsidiary company Kemutec in Europe, with the long-established manufacturing brand opening a new office in the Netherlands. The move forms a key part of its global strategy to extend its global territories, significantly grow its revenues and create new jobs. Kemutec has more than three decades’ worth of heritage in [...]...
  • Packaging Automation Supports the Reduction in Plastic Packaging Waste With the launch of the UK Plastics Pact to address the impact plastic waste is having on the environment, retailers and manufacturers are more conscious of single use and non-recyclable plastics and want to cater for the green consumer. The industry is turning to various kinds of eco-friendly packaging with the aim of reducing plastic [...]...
  • Glanbia Cheese Joint Venture to Build New €130 Million Mozzarella Cheese Facility Glanbia Cheese, the joint venture business between Glanbia plc and Leprino Foods, plans to build a new, world-class mozzarella cheese manufacturing facility in Portlaoise, County Laois, Ireland. A site for the new facility has been identified at the recently established Togher National Industrial Estate in Portlaoise. A total of €130 million will be invested in [...]...

Corinium Ales

July 01
11:57 2013

 

Designed by SmudgeUnited Kingdom.
Designer: Grant Wright

Corinium Ales has unleashed its invading task force to market. Corinium Gold, Centurion and the aptly named, Ale Caesar.

The occupying Romans knew the city of Cirencester, England, as Corinium Dobunnorum – the second most important and largest city to their occupation and was the provincial frontier leading up to the conquest of Wales.

Just shy of two thousands years later, as two local brewers set about to establish their new business – the only brewery in cirencester, the intrenched history of their town was the fitting influence. Corinium Ales was born.

Smudge was briefed to create an identity and branding that was able to compete in an ever increasing and fiercely competitive market, that would engage with customers, distinguish them amongst all others and portray a small micro brewery, at launch, as a serious contender.

Our ambition was to create something a little bit special, that was beautiful, sharp and instantly recognizable and stood Corinium Ales apart from the language of conventional ale branding – drawing on a more luxurious visual language to broaden their appeal. Where the bottles would be equally at home in a wine bar or restaurant as much as behind the bar of one’s local pub or in the hand at a beer festival.

This bold, commanding design, yet elegant in execution, has seen the birth of a new Roman invasion with sales surpassing all expectations and increasing demand from retailers.

 

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements