FDBusiness.com

Crab packaging gets European makeover

 Breaking News
  • Younger British Consumers Turn Over a New Leaf on Tea New research from Mintel reveals that as many as 37% of British consumers aged 25-34 have drunk 5-6 different types of tea at home or in the workplace over the past month*, compared to just 3% of those aged 55+. Furthermore, Brits aged 25-34 are the most likely to drink every variety of tea tracked by [...]...
  • Irish Consumer Confidence Hits New High Consumer confidence in Ireland has hit its highest level since the recession and is now the fourth most confident country in Europe, according to the latest Nielsen Global Survey of Consumer Confidence and Spending Intentions. The Republic of Ireland’s Consumer Confidence Index score – which measures attitudes each quarter on topics including personal finances and job prospects [...]...
  • Fifth Acquisition For Frutarom in 2017 Frutarom Industries, one of the world’s 10 largest companies in the field of flavours and natural specialty fine ingredients, continues its momentum of acquisitions and the implementation of its rapid and profitable growth strategy by agreeing to purchase of 100% of the shares of the UK company Flavours and Essences (UK) Ltd (F&E) for approximately [...]...
  • Market-leading Food Contact Conference, Plastics & Paper in Contact with Food – 4-7 December, Berlin Over 200 experts from across the food contact industry will come together in Berlin, Germany from 4–7 December 2017 to attend Smithers Pira’s Plastics & Paper in Contact with Foodstuffs (P&P) –http://www.food-contact.com/plastics-paper. With the European Commission having recently published EU regulation 752/2017 amending EU Regulation 10/2011 on plastic materials and articles intended for food contact, all [...]...
  • Croxsons’ Stunning Black Bottle For 6 O’Clock Gin’s Limited Edition Debut Leading glass packaging company Croxsons has supplied Bristol based distiller, 6 O’Clock Gin, with a stunning black bottle for their first limited edition gin product – the Brunel Edition. Since Bramley & Gage’s partnership with Croxsons for the re-launch of their 6 O’Clock gin, the Brunel Edition is the first limited edition gin for 6 O’Clock [...]...
  • Carlsberg Group Remains on Course Carlsberg Group has announced organic and reported net revenue growth of 2% to DKr31.77 billion (€4.27 billion) for the first half of 2017 although group beer volumes fell organically by 3%, chiefly due to a decline in Russia. Operating profit was up 15% organically, with all three regions – Western Europe, Eastern Europe and Asia [...]...

Crab packaging gets European makeover

August 26
09:07 2013

Clip Creative, a London and Nottingham based creative agency, have unveiled their newly designed packaging for America’s largest crab meat company Blue Star Foods. Headquartered in Miami, FL, Blue Star Foods is an international company that produces premium crab meat in production facilities all over the world.

Blue Star Foods

After the initial meeting in Miami Clip Creative’s specialist food and drink division communicated directly with the CEO John Keeler via email and Skype to produce the new packaging design. Clip Creative used their three stage branding and packaging process which they have developed over the last thirteen years to ensure they provided the best possible design solution.

Blue Star Foods CEO John Keeler commented “I commissioned Clip Creative to design my packaging as I was very impressed with their knowledge, creativity and passion for the food industry. I knew they could deliver stunning designs on time and on budget. I already have another project for them to work on.”

The crab packaging project involved turning the original vivid American packaging in to a sleek and clean look that would be suitable for the European market. The design also had to incorporate translated versions for the European market. Clip Creative’s in-house photographer also carried out the product photography for six varieties of the crab meat. The images were then used on the packaging and marketing literature.

Anish Mistry, managing director at Clip Creative commented, “Our aim was to create a simple, clean and effective design that would display the six variants of the Blue Star crab meat. The patented pouch design did have some limitations but the end result looks amazing and the client was incredibly impressed. So much so that since then we have produced further marketing materials, mock ups of the pouches for buyers, another sub brand and we have also been approached by two South American brands to do their packaging as well.”

Clip Creative and PR is based in London and Nottingham and they provide a range of services from branding, design, public relations, social media and photography.

The products will be sold through Gold Foods in the UK and will be available from selected retail outlets.

 

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2017drinktec
  • September 13, 2017FI Asia
  • September 19, 2017PROCESS EXPO 2017
  • September 22, 2017Global Summit on Food & Beverages
AEC v1.0.4

Jobs: Food Packaging

The Magazine

F&D Business Preferred Suppliers

Advertisements