FDBusiness.com

Crown and Nestlé Collaborate to Modernise Coffee Packaging

 Breaking News
  • Nestlé Inaugurates New Nescafé Dolce Gusto Production in Vietnam Nestlé has inaugurated a new Nescafé Dolce Gusto capsule production line in Dong Nai Province, Vietnam. The site will process an expected 2,500 tons of coffee per year (equivalent to 130 million capsules), using high quality coffee beans from Vietnam. This volume is expected to increase in the coming years. The investment reflects Nestlé’s clear focus on high-growth, [...]...
  • Pink Lemonade Yogurt? Arla Brings Indulgence to New Markets Arla Foods is to expand its successful Finnish brand, Ihana, into new markets with the premium yogurt range being launched in Denmark and the UK. Meaning ‘wonderful’ in Finnish, Ihana was launched through an extensive brand launch in 2016 in Finland with an iconic new design. Indulgence is one of the few areas in growth within [...]...
  • Process Components Announces Kemutec Expansion into Netherlands Process Components has announced the expansion of subsidiary company Kemutec in Europe, with the long-established manufacturing brand opening a new office in the Netherlands. The move forms a key part of its global strategy to extend its global territories, significantly grow its revenues and create new jobs. Kemutec has more than three decades’ worth of heritage in [...]...
  • Packaging Automation Supports the Reduction in Plastic Packaging Waste With the launch of the UK Plastics Pact to address the impact plastic waste is having on the environment, retailers and manufacturers are more conscious of single use and non-recyclable plastics and want to cater for the green consumer. The industry is turning to various kinds of eco-friendly packaging with the aim of reducing plastic [...]...
  • Glanbia Cheese Joint Venture to Build New €130 Million Mozzarella Cheese Facility Glanbia Cheese, the joint venture business between Glanbia plc and Leprino Foods, plans to build a new, world-class mozzarella cheese manufacturing facility in Portlaoise, County Laois, Ireland. A site for the new facility has been identified at the recently established Togher National Industrial Estate in Portlaoise. A total of €130 million will be invested in [...]...

Crown and Nestlé Collaborate to Modernise Coffee Packaging

Crown and Nestlé Collaborate to Modernise Coffee Packaging
April 21
15:02 2016

Crown Aerosols & Speciality Packaging Europe and Nestlé Professional have come together to create a new packing format for the NESCAFÉ® range of coffee brands in the UK professional market.

With a desire to deliver market leading innovation across the NESCAFÉ® Original, NESCAFÉ® Gold Blend and NESCAFÉ® Azera brands, the food and beverage giant approached Crown knowing its in-house R&D team could meet the demands of the brief for a new packaging shape to replace the current round composite containers.

The new container, refined and manufactured by Crown, is developed in three sizes – 500g, 750g and 1kg – and is comprised of three parts:

* A three-piece tin with a rounded, rectangular shape;

* A resealable hinged-lid plastic cap, developed by AptarGroup, which uses ‘Click to Close’ technology to keep contents fresh and lock-in flavour;

* Crown’s PeelSeam™ peelable end, which consists of a thin, flexible aluminium foil lid which is heat sealed to a rigid steel ring. Offering quick and easy removal, consumers need simply to grasp the small tab on the lid to open the package with a simple, fluid gesture.

Consumer research, carried out by Nestlé, produced some of the most positive results seen by the company for any packaging format, which is testament to the collaboration between the two companies. Consumers were impressed with the premium feel of the metal packaging, the functionality of shape and the resealable hinged lid that further protects the product within.

Crown’s team of designers and engineers worked in partnership with Nestlé, from initial concept to final completion, to develop the container and to improve on the brand’s existing packaging style – a composite, cylindrical shaped tin with a plastic overcap. The resulting shape is a more ergonomic and user-friendly format, allowing consumers to easily hold the container in one hand for greater convenience and ease-of-use. Metal also lends itself to a crisper, more premium finish in terms of decoration, making it ideally suited for the high quality graphics on Nestlé packaging.

The tins are produced by Crown’s Mansfield plant in the UK, which has been equipped with new production capabilities to accommodate specifications for the coffee containers.

“Once again metal has presented itself as the go-to material for a world-leading brand,” says Véronique Curulla, Marketing Director of CROWN Aerosols & Speciality Packaging Europe. “We are incredibly proud of what we have achieved with Nestlé – the new tins represent a truly collaborative effort between Crown’s European teams and Nestlé’s own creative group. The feedback received from consumer research speaks for itself and demonstrates that working in close partnership with our customers can deliver outstanding results.”

Metal packaging provides a powerful barrier against both light and oxygen and is infinitely recyclable – with no loss of performance or integrity. Nearly 75% of all metal packaging is recycled today, which represents over 2.7 million tons of food and beverage cans and other steel containers being recycled, saving over 4 million tons of CO2. Once metal enters the material-to-material loop, it will always be available for future generations.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements