FDBusiness.com

Crown and Nestlé Collaborate to Modernise Coffee Packaging

 Breaking News
  • UK Supermarkets are Struggling to Grow The latest grocery market share figures, published by Kantar, show year-on-year supermarket sales were flat during the 12 weeks to 11 August 2019 as the tough comparisons with 2018’s strong summer continue. The memory of last year still looms large for retailers and this summer’s comparatively poor weather, combined with low levels of like-for-like price [...]...
  • Tickets Still Available For 2019 Irish Food & Drink Business Awards Some tickets are still available for the 2019 Irish Food & Drink Business Awards presentation ceremony and gala dinner to be held at the Citywest Hotel in Dublin on the evening of Thursday, 5 September 2019. The winners of the 2019 Awards will be named at the event. The prestigious awards programme, which was first introduced [...]...
  • Nestlé UK Launches New On-trend Flavours Nestlé has introduced two new on-trend flavours to its much-loved Munchies brand in the UK and Ireland. Available in 101g sharing bags, new Munchies Chocolate Fudge Brownie and Munchies Cookie Dough are the first new Munchies products since 1996. The new flavours were created at Nestlé’s confectionery sites in York and Fawdon, Newcastle. Munchies Brand Manager [...]...
  • Dedicated Industry Forums Take on Packaging’s Hottest Topics Experts from major brands, such as Coca-Cola, Ella’s Kitchen and REN Clean Skincare, will take to the stage as part of the dedicated industry forums for the beauty, food and drink sectors at Packaging Innovations and Luxury Packaging London 2019. The show, which returns to Olympia on 11 & 12 September, will tackle the key subjects [...]...
  • Greene King Being Sold For £2.7 Billion CK Asset, which is one of the largest property developers in Hong Kong and an international investment group, has made a recommended £2.7 billion cash offer for Greene King, the UK’s leading integrated brewer and pub retailer operating over 2,700 pubs, restaurants and hotels across England, Wales and Scotland. Including debt, the enterprise value of [...]...

Crown and Nestlé Collaborate to Modernise Coffee Packaging

Crown and Nestlé Collaborate to Modernise Coffee Packaging
April 21
15:02 2016

Crown Aerosols & Speciality Packaging Europe and Nestlé Professional have come together to create a new packing format for the NESCAFÉ® range of coffee brands in the UK professional market.

With a desire to deliver market leading innovation across the NESCAFÉ® Original, NESCAFÉ® Gold Blend and NESCAFÉ® Azera brands, the food and beverage giant approached Crown knowing its in-house R&D team could meet the demands of the brief for a new packaging shape to replace the current round composite containers.

The new container, refined and manufactured by Crown, is developed in three sizes – 500g, 750g and 1kg – and is comprised of three parts:

* A three-piece tin with a rounded, rectangular shape;

* A resealable hinged-lid plastic cap, developed by AptarGroup, which uses ‘Click to Close’ technology to keep contents fresh and lock-in flavour;

* Crown’s PeelSeam™ peelable end, which consists of a thin, flexible aluminium foil lid which is heat sealed to a rigid steel ring. Offering quick and easy removal, consumers need simply to grasp the small tab on the lid to open the package with a simple, fluid gesture.

Consumer research, carried out by Nestlé, produced some of the most positive results seen by the company for any packaging format, which is testament to the collaboration between the two companies. Consumers were impressed with the premium feel of the metal packaging, the functionality of shape and the resealable hinged lid that further protects the product within.

Crown’s team of designers and engineers worked in partnership with Nestlé, from initial concept to final completion, to develop the container and to improve on the brand’s existing packaging style – a composite, cylindrical shaped tin with a plastic overcap. The resulting shape is a more ergonomic and user-friendly format, allowing consumers to easily hold the container in one hand for greater convenience and ease-of-use. Metal also lends itself to a crisper, more premium finish in terms of decoration, making it ideally suited for the high quality graphics on Nestlé packaging.

The tins are produced by Crown’s Mansfield plant in the UK, which has been equipped with new production capabilities to accommodate specifications for the coffee containers.

“Once again metal has presented itself as the go-to material for a world-leading brand,” says Véronique Curulla, Marketing Director of CROWN Aerosols & Speciality Packaging Europe. “We are incredibly proud of what we have achieved with Nestlé – the new tins represent a truly collaborative effort between Crown’s European teams and Nestlé’s own creative group. The feedback received from consumer research speaks for itself and demonstrates that working in close partnership with our customers can deliver outstanding results.”

Metal packaging provides a powerful barrier against both light and oxygen and is infinitely recyclable – with no loss of performance or integrity. Nearly 75% of all metal packaging is recycled today, which represents over 2.7 million tons of food and beverage cans and other steel containers being recycled, saving over 4 million tons of CO2. Once metal enters the material-to-material loop, it will always be available for future generations.

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2019Packaging Innovations & Luxury Packaging London 2019
  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements