FDBusiness.com

Crown Brings to Life Exclusive Tins For NESCAFÉ® AZERA Coffee

 Breaking News
  • UK Shoppers Set to Spend £21.6 Billion on Food and Groceries This Christmas The UK grocery market is set to experience 2.4% growth this Christmas, with shoppers predicted to spend £21.6 billion over the festive period, according to the latest forecast from research organisation IGD. With nearly half (48%) of shoppers agreeing that food and drink is the most important part of Christmas Day, grocery has a key role to [...]...
  • Europastry Broadens its Portfolio Europastry, a family-owned business specialising in frozen bread and patisserie products, has completed its purchase of Confeitaria Torres, a Portuguese bakery company. Based in Trofa near Porto, Confeitaria Torres supplies fresh and deep-frozen bakery and pastry products. With the acquisition, Europastry adds another craft baker to its production capacity, further consolidating its range of high quality [...]...
  • Quality is King in China’s Infant Formula Market Chinese parents care much more about the quality and nutritional value of infant formula than its price, new research by Advanced Lipids has shown. China accounts for almost half of all infant formula sales globally. To gain new market insights, Advanced Lipids, manufacturer of the fat ingredient INFAT®, surveyed 211 urban Chinese parents. All fed their children [...]...
  • Austrian Meat Manufacturers Turn to FlatSkin® System by SEALPAC Food retailers in Austria, like in many other European countries, are increasingly choosing vacuum skin packaging. This technology can be found in a growing number of varieties across the retail shelves, owing to its obvious benefits: securely sealed under deep vacuum, food products have a significantly longer shelf life and can be presented in a [...]...
  • FrieslandCampina Strengthens US Presence Royal FrieslandCampina, the global dairy group, has acquired US-based importer and distributor Jana Foods. The acquisition will further strengthen FrieslandCampina’s position in supplying Dutch specialty cheese to the US market. Jana Foods will be integrated in the FrieslandCampina Consumer Dairy USA business. “This acquisition supports our strategy of investing for growth. This investment is in line [...]...

Crown Brings to Life Exclusive Tins For NESCAFÉ® AZERA Coffee

July 05
09:28 2017

For the third consecutive year, Nestlé, maker of the NESCAFÉ® AZERA coffee brand, has teamed up with CROWN Aerosols & Specialty Packaging Europe, a business unit of Crown Holdings (www.crowncork.com), on the launch of a series of limited-edition tins. Created in collaboration with graphic design students from the University for the Creative Arts (UCA), UK, who were asked to focus on the “positivity” theme, each tin uniquely depicts the feel-good vibes associated with the premium instant coffee brand.

There are nine winning designs for the brand’s unique ranges of instant coffee, with the tenth and eleventh design focused on Nestlé Professional’s coffee range, for which the premium look and feel given by metal packaging proved to be a success.

Bold hues of red, blue, green, yellow and orange depict original artwork of coffee beans, feathers, blue skies, abstract motifs and city landscapes that creatively express the students’ interpretation of the coffee experience and of the urban culture around the world.

Crown worked in close partnership with Nestlé throughout the entire manufacturing process. The company’s printing process complements the students’ vivid graphics, making the containers immediately recognizable on retail shelves and sparking an instant connection with coffee lovers.

Metal is the go-to material for designers, as it is regarded as the ideal canvas for creative freedom, along with its notable sustainability credentials. Since metal can be infinitely recycled with no degradation in quality or performance, the need for virgin material is significantly reduced. In addition, the exquisite collectable applications become great keepsakes for consumers to use and enjoy long after the coffee inside has been savored.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements