FDBusiness.com

Crown Brings to Life Exclusive Tins For NESCAFÉ® AZERA Coffee

 Breaking News
  • UK Grocery Prices Rising at Fastest Rate in Four Years The latest grocery market share figures from Kantar Worldpanel, for the 12 weeks to 5 November 2017, show UK supermarket sales have increased in value by 3.2% year-on-year in the run up to Christmas. Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, explains: “Volume sales have increased by less than 1%, meaning it’s [...]...
  • Alcohol Minimum Unit Pricing to Go Ahead in Scotland The UK Supreme Court has ruled that minimum unit pricing for alcohol, which was passed overwhelmingly by the Scottish Parliament in 2012, can now proceed. Scottish Health Secretary Shona Robison has welcomed the decision and confirmed she intends to make a statement to Parliament shortly, setting out the Scottish Government’s next steps. Following the unequivocal backing [...]...
  • GEA Brings Together Technologies to Supply Extended Production Line For BMI GEA has recently been selected to supply an extended pasta filata cheese production line for BMI in Jessen, Germany. With this exemplary project GEA brings together its joint cheese-making expertise, resulting from its acquisition of de Klokslag and CMT in 2014 and 2015 respectively, with GEA’s flow and processing experience to provide a single offering for this [...]...
  • Bosch Packaging Technology Wins German Design Award 2018 The Sigpack VPF (Vertical Platform for Flat Pouches), the first freely scalable flat pouch machine from Bosch, has been honoured with the German Design Award 2018 in the Excellent Product Design category. The German Design Council presents the prestigious award on an annual basis. The German Design Award is the second prestigious accolade for the [...]...
  • Premier Foods Returns to Revenue Growth Premier Foods, the UK convenience food group, has reported group revenue of £353.3 million for the 26 weeks ended 30 September 2017 – an increase of 1.5% on the prior period – with Branded revenue in line with last year at £295.4 million while Non-branded revenue increased by 10.1% to £57.9 million. Group reported half year [...]...

Crown Brings to Life Exclusive Tins For NESCAFÉ® AZERA Coffee

July 05
09:28 2017

For the third consecutive year, Nestlé, maker of the NESCAFÉ® AZERA coffee brand, has teamed up with CROWN Aerosols & Specialty Packaging Europe, a business unit of Crown Holdings (www.crowncork.com), on the launch of a series of limited-edition tins. Created in collaboration with graphic design students from the University for the Creative Arts (UCA), UK, who were asked to focus on the “positivity” theme, each tin uniquely depicts the feel-good vibes associated with the premium instant coffee brand.

There are nine winning designs for the brand’s unique ranges of instant coffee, with the tenth and eleventh design focused on Nestlé Professional’s coffee range, for which the premium look and feel given by metal packaging proved to be a success.

Bold hues of red, blue, green, yellow and orange depict original artwork of coffee beans, feathers, blue skies, abstract motifs and city landscapes that creatively express the students’ interpretation of the coffee experience and of the urban culture around the world.

Crown worked in close partnership with Nestlé throughout the entire manufacturing process. The company’s printing process complements the students’ vivid graphics, making the containers immediately recognizable on retail shelves and sparking an instant connection with coffee lovers.

Metal is the go-to material for designers, as it is regarded as the ideal canvas for creative freedom, along with its notable sustainability credentials. Since metal can be infinitely recycled with no degradation in quality or performance, the need for virgin material is significantly reduced. In addition, the exquisite collectable applications become great keepsakes for consumers to use and enjoy long after the coffee inside has been savored.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements