FDBusiness.com

Crown Holdings designs new beverage can for Guinness

 Breaking News
  • Nestlé Inaugurates New Nescafé Dolce Gusto Production in Vietnam Nestlé has inaugurated a new Nescafé Dolce Gusto capsule production line in Dong Nai Province, Vietnam. The site will process an expected 2,500 tons of coffee per year (equivalent to 130 million capsules), using high quality coffee beans from Vietnam. This volume is expected to increase in the coming years. The investment reflects Nestlé’s clear focus on high-growth, [...]...
  • Pink Lemonade Yogurt? Arla Brings Indulgence to New Markets Arla Foods is to expand its successful Finnish brand, Ihana, into new markets with the premium yogurt range being launched in Denmark and the UK. Meaning ‘wonderful’ in Finnish, Ihana was launched through an extensive brand launch in 2016 in Finland with an iconic new design. Indulgence is one of the few areas in growth within [...]...
  • Process Components Announces Kemutec Expansion into Netherlands Process Components has announced the expansion of subsidiary company Kemutec in Europe, with the long-established manufacturing brand opening a new office in the Netherlands. The move forms a key part of its global strategy to extend its global territories, significantly grow its revenues and create new jobs. Kemutec has more than three decades’ worth of heritage in [...]...
  • Packaging Automation Supports the Reduction in Plastic Packaging Waste With the launch of the UK Plastics Pact to address the impact plastic waste is having on the environment, retailers and manufacturers are more conscious of single use and non-recyclable plastics and want to cater for the green consumer. The industry is turning to various kinds of eco-friendly packaging with the aim of reducing plastic [...]...
  • Glanbia Cheese Joint Venture to Build New €130 Million Mozzarella Cheese Facility Glanbia Cheese, the joint venture business between Glanbia plc and Leprino Foods, plans to build a new, world-class mozzarella cheese manufacturing facility in Portlaoise, County Laois, Ireland. A site for the new facility has been identified at the recently established Togher National Industrial Estate in Portlaoise. A total of €130 million will be invested in [...]...

Crown Holdings designs new beverage can for Guinness

August 22
14:57 2016

GuinnessCrown Holdings has designed a new limited edition packaging for Guinness Brewery’s Foreign Extra Stout brand of beverage.

Designed to celebrate Crown Holdings’ nearly 150-year presence in Singapore, the beverage is available in 330ml cans.

Foreign Extra Stout brand’s new packaging features a new version of the brand’s original label design developed by Singapore-based illustrator Ben Qwek.

The design also features typical Singaporean coffee shop sights and significant figures, such as Sir Stamford Raffles, placed against Guinness’ signature black background.

Crown Holdings Asia Pacific president Robert Bourque said: “Limited edition packaging offers a powerful marketing platform that brand owners can use to mark an important milestone, support a cause or create a tie-in to a larger campaign.

“Beverage cans are particularly well suited for promotional packaging due to the large billboard space available for messaging and imagery.

“In this case, we were able to work with Guinness to create a package that acknowledges the brand’s long history in the local Singapore market and injects some fun into the drinking experience.”

The company also said that the cans may be recycled numerous times without losing their physical properties.

In May, Crown Beverage Packaging North America designed a series of seven Coors Light Games Variable Print cans for the second annual Coors Light Games in Canada.

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements