FDBusiness.com

CrownSmart delivers AR to brands and consumers

 Breaking News
  • Autumn Chill Puts Sunday Lunch Back on the Menu For UK Shoppers UK shoppers have returned to seasonal favourites as supermarket spending cools off, according to the latest figures from Kantar Worldpanel, for the 12 weeks to 7 October 2018. Overall sales grew 3.2% compared to the same 12 weeks last year. Though this is a slight slowdown from the highs reached during 2018’s hot summer, sales [...]...
  • Müller Milk & Ingredients Completes Integration and Appoints CFO Brian Watson has been appointed as Chief Finance Officer at Müller Milk & Ingredients (MMI). He joins the business from Marmon, a $7.7 billion Berkshire Hathaway company operating in the supermarket and food service sector. The appointment comes as MMI confirms completion of the biggest integration the UK dairy industry has ever seen – merging [...]...
  • Emmi Leads by Example As a manufacturer of speciality cheeses, Swiss dairy group Emmi is now setting an example for environmental protection by investing in a high-performance photovoltaic system at its Platteville site in the state of Wisconsin in the US. With 1,600 panels installed on the roof, the system can cover 15% of the company’s electricity requirement. The [...]...
  • Kerry Group Commits €1 Million to Bring RAIN Programme to West Africa Kerry Group has extended its partnership with Concern Worldwide through a 4-year project to improve food security and nutrition in Niger. The Realigning Agriculture to Improve Nutrition (RAIN) programme will make lasting improvements to food security, nutrition and the overall livelihoods in the Tahoua Region of Niger. This second phase of the RAIN programme will [...]...
  • Greencore to Divest US Business in $1 Billion Deal Greencore Group, the Irish and UK convenience food business, has agreed to sell its entire US business to an affiliate of Hearthside Food Solutions for US$1.075 billion (£817 million) on a cash and debt-free basis. Hearthside is a major US contract food manufacturer with a heritage in US food industry outsourcing. The disposal will leave [...]...

CrownSmart delivers AR to brands and consumers

May 10
15:35 2016

CrownSmartCrownSmart™, an innovation designed to connect brands with end-users, is set to transform the beverage packaging industry. Created by the leading supplier of metal packaging products worldwide, Crown Holdings, Inc. and Zappar, the Augmented Reality (AR) specialists, CrownSmart™ allows brands to gain an edge with the end user and access unrivalled consumer data.

In today’s digital age, brands are becoming more participatory with consumers in order to create distinctiveness and value with their products. Building a brand requires versatility, connectivity and interaction with target markets. CrownSmart™ is a new interactive application that allows brand owners to directly interact with consumers, delivering a wide range of content or experience via a unique code situated beneath the tab of a beverage can. The codes can also be used as anti-counterfeiting technology or to deliver experiential content.

In order to offer a comprehensive solution to brand owners, Crown has partnered with Zappar, to enable CrownSmart™ to deliver Augmented Reality (AR) to brands and consumers, as well as other services like gaming, couponing and other offers.

“Crown has an extensive history in market innovation. Working with Zappar has further enabled us to lead the market with this ground-breaking initiative, transforming our cans into multi-media portals,” says Dr. Daniel Abramowicz, Crown Holdings’ Chief Technology Officer.

CrownSmart™ is an enabling technology that affords brands the opportunity to anticipate trends, understand their market and interact with consumers. Its unique, scannable codes on the cans bring valuable purchasing data to brands’ marketing teams, allowing them to tailor subsequent campaigns. The codes are hidden until opening, creating a direct link exclusively to the end consumer. With billions of unique codes available, the possibilities for brand owners are virtually infinite.

The technology is mutually beneficial for consumers, as they can easily access interactive data using an app, which then allows them to engage with the brand on online and mobile channels via a compatible smartphone or tablet. By using AR, brands can now leverage mobile devices to layer virtual product or experiential content on top of the real world in such a way that they appear to the consumer to exist in the same space.

“Our partnership with Crown is the perfect example of how our code-based augmented reality solution can deliver unique opportunities to our partners on a substantial scale,” says Caspar Thykier, Co-founder & CEO at Zappar.

The technology affords both companies and consumers a unique experience in terms of purchasing, scanning, interacting and communicating. Not only are consumers attracted by the novelty of CrownSmart™ but they can tell their friends and family about their experiences, driving repeat purchases. After the consumer scans the code, brands are able to gather demographic information such as who opened what content, and when and where the code was activated. This information is key for brands looking to change quickly with consumers’ behaviors, wants and needs.

Brands have the choice of integrating the Zappar technology into pre-existing apps, or create a standalone app. Applications include special promotions, games, video footage, social networking or surveys.

Zappar is the world leader in augmented reality (AR) on mobile devices accessible through its free-to-download app on iOS and Android.

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 18, 2018Future Food-Tech London - Marketing Partnership
  • October 21, 2018Int'l Food Products Exhibition (Sial)
  • October 25, 2018Italian Espresso Coffee Show (TriestEspresso Expo)
  • October 25, 2018Finnish Food Fair
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements