FDBusiness.com

Croxsons Pulls Out All the Stops For HMS Spirits Company

 Breaking News
  • Another Year of Progress For Nestlé Nestlé has reported a 2.1% increase in sales to SFr91.4 billion (€80.6 billion) for 2018 with organic growth of 3% and group RIG of 2.5%, which was at the high end of the food and beverage industry, helped by faster innovation and successful new product launches. 2018 organic growth was supported by stronger momentum in [...]...
  • Fast-growing Asia Maternal Nutrition Market to Boost Demand For Dairy ingredients and Formula Maternal nutrition is a hot new opportunity in emerging markets, according to the latest report from food and drink experts, Zenith Global. In many parts of Asia, the concept of optimal nutrition during the first 1,000 days of a baby’s life (from conception to two years old) is capturing the attention of mothers and their [...]...
  • Innovation in the Spotlight at UK’s Largest Packaging Show Packaging Innovations, Empack and Label&Print 2019 returns to Birmingham’s NEC later this month with its most innovative show to date. The show, which also includes Contract Pack, Ecopack and Industrial Pack, will showcase more product launches and innovation from across the industry than ever before as it welcomes over 300 suppliers. As always, Innovation is the [...]...
  • £100 Million Müller Programme to Transform UK Fresh Milk Business Müller Milk & Ingredients, Britain’s largest producer of branded and private label fresh and flavoured milk, cream, butter and ingredients, has launched a £100 milliion cost and margin improvement programme which aims to secure a vibrant and sustainable future for the business, to the benefit of consumers, customers, employees and farmers. Project Darwin includes a comprehensive [...]...
  • Coca-Cola European Partners Continues to Focus on Driving Profitable Revenue Growth Coca-Cola European Partners has reported its fifth consecutive quarter of revenue growth and announced plans to trade on the London Stock Exchange. Revenue grew by 4.0% to €11.5 billion and comparable operating profit grew by 7.0% to €1.6 billion in 2018. Earnings per share were €2.30, an increase of 8.5%. Coca-Cola Zero Sugar led growth in [...]...

Croxsons Pulls Out All the Stops For HMS Spirits Company

Croxsons Pulls Out All the Stops For HMS Spirits Company
October 15
09:18 2018

Leading glass packaging company, Croxsons, recently came to the aid of start-up artisan gin distiller, the HMS Spirits Company, to fulfil an urgent packaging requirement. The distiller had found itself without a closure for its latest release, Mary Rose Gin, a small batch London Dry Gin produced to celebrate Henry VIII’s famous warship.

The distiller, who had been let down by a supplier, turned to Croxsons at the eleventh hour to supply them with the all important closure. “I approached Croxsons with my closure proposals having being told by another party that it was impossible to create my design,” says HMS Spirits Company’s managing director, Ben Maguire. “They worked with me to quickly get my design mocked up, approved and into production.”

For Croxsons, closures are a key part of the ‘customer journey’, being ‘a marriage between closure and glass’ and representing a great opportunity to emphasise a brand and create a lasting memory. In this case, a bartop cork closure was the natural choice to complement both the bottle design and striking double-sided back label.

“The cork required multiple side print as well as much top print coverage as possible. The top coverage is part of the key look of the brand, so it has to carry depth of colour and excellent registration. As a first, we used 3D printing to create a mock-up to reduce the timeline as, the customer had been let down and we knew that we had to pull out all the stops,” says Croxsons’ Tim Croxson.

“The extra width of the top, which had to be flush with the bottle, wasn’t a challenge due to our experience in producing luxury and distinctive bartop closures. The customer opted for a micro-agglomerate cork, which was specifically cleaned and treated to meet the standard required for the premium spirit inside the bottle,” he adds.

Ben Maguire concludes: “The end result is fantastic, it’s exactly what I wanted and is frequently commented on by our customers. Croxsons aren’t just a supplier, they are a partner to your business and I hope to work with them for the long term.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements