FDBusiness.com

Current Food and Drink Ingredient Information ‘Not Sufficient’

 Breaking News
  • Orkla Moves into New HQ Orkla, the Nordic region’s largest branded consumer goods company, has moved into new headquarters in Oslo, Norway. The move marks a new era in the company’s history, with Orkla’s businesses in Norway now assembled under one roof. More than 900 Orkla employees are based in the new office premises. “The building we are now moving into is [...]...
  • New Heads For Carlsberg Group’s European Businesses Lars Lehmann has been appointed as Executive Vice President (EVP) for Carlsberg Group’s Eastern European region and as a member of the global brewer’s Executive Committee (ExCom). He will replace Jacek Pastuszka, who will change from EVP Eastern Europe to Western Europe, while current Western Europe EVP Chris Warmoth reverts to Group Strategy as EVP. Effective [...]...
  • Rising Prices Drive Irish Grocery Sales Growth The latest figures from Kantar Worldpanel show the Irish grocery market grew by 3.5% in the 12 weeks to 24 February 2019, putting the sector on a solid footing as the UK finalises preparations to leave the EU. After a prolonged period of deflation, an upward trajectory in grocery prices is making a significant contribution [...]...
  • New EU Rules to Ensure Fairness in the Food Supply Chain The European Parliament has approved a new set of EU rules that will blacklist practices, such as late payments for delivered products, late unilateral cancellations or retroactive order changes, refusal by the buyer to sign a written contract with a supplier and the misuse of confidential information. Threats of retaliation against suppliers, for instance delisting [...]...
  • Mondelēz International Invests in Prebiotic Functional Snacks Mondelēz International has taken a minority investment in Uplift Food, a US-based early-stage start-up focusing on prebiotic functional foods. This is the first venture investment the company is making as part of SnackFutures, the company’s innovation and venture hub aimed at unlocking snacking growth opportunities around the world. A key pillar of the company’s consumer-centric growth [...]...

Current Food and Drink Ingredient Information ‘Not Sufficient’

Current Food and Drink Ingredient Information ‘Not Sufficient’
January 12
10:07 2018

Information currently provided online and on-pack on the contents of food and drink products is not sufficient, according to consumers in EMEA. New research conducted on behalf of leading global ingredients solutions provider Ingredion shows that just 13% of consumers surveyed across EMEA believe the information currently made available on food and drink ingredients is adequate.

This suggests that there is scope for food and drink manufacturers to boost transparency and consumer confidence in their brands by improving the quality and volume of information they make available online and/or on-pack.

Carried out among consumers across eight EMEA countries, Ingredion’s Food that Just Clicks Report* also shows that technology plays a significant role in how, when and where consumers access information on food and drink products.

It discovered that 59% of respondents use mobile technology to check the nutritional profile of food and drink products.

When deciding whether to purchase a new food or drinks brand, almost half (48%) use technology to compare products before making a decision.

The results also offer insight into when and where consumers check available product information – 30% view it online from work or home. Almost a quarter (23%) of shoppers access it in-store by mobile phone, provided they have time to do so.

Just 23% said they don’t check online for the details of an item they’ve never bought before, suggesting that consumers value transparency and easy access to product information on the internet.

When it comes to how influential product information is in buying decisions, almost one-fifth (17%) of those surveyed frequently change their mind about purchasing a product after viewing it online.

Consumer values were also explored during the research, including areas of improvement for food and drink manufacturers. Reducing undesirable ingredients in their products (50%), cutting down on packaging (37%) and reducing processing (36%) ranked in the top three.

“This new research shows that transparency and accessibility to product content information is high-priority for consumers,” explains Charlotte Commarmond, Senior Director Marketing and Innovation at Ingredion EMEA. “For food and beverage manufacturers, offering clear, accessible information on what their products contain could be the key to earning consumer trust in their brands while differentiating themselves from competition.

“Our report shows that consumers across EMEA are tech-savvy and are using devices, websites and apps to validate their buying decisions – whether at home, in work or on the spot in-store.

“With rapid advancements and uptake in mobile devices and technology, it’s likely that their use as a key information channel will only grow in future.

“As our industry continues on its clean label journey, enabling easy online access to their products’ information, using simpler ingredients and prioritising health and sustainability will be key ways for food and beverage manufacturers to build trust in the years ahead.”

The full Food that Just Clicks report was launched at Food Ingredients Europe 2017, and you can access further findings and analysis in the full report here. Alternatively, visitemea.ingredion.com.

* The research was carried out by MMR on behalf of Ingredion in September 2017. A total of 800 consumers, 100 from each of the following countries, took part in the survey – Germany, Iran, Kenya, Poland, Russia, South Africa, the United Arab Emirates and the United Kingdom.      

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements