FDBusiness.com

Dairy Crest Re-launches Cathedral City Spreadable Range

 Breaking News
  • Record Year For Scotch Whisky Exports Official figures from HM Revenue and Customs (HMRC) have revealed a strong year for Scotch whisky exports in 2018, with global growth by both value and volume. In 2018, the export value of Scotch whisky grew 7.8% by value, to a record £4.70 billion. The number of 70cl bottles exported also reached record levels growing to [...]...
  • Kerrygold Unveils Major New Global Campaign Kerrygold, Ireland’s iconic dairy brand and one of the country’s most successful food exports globally, is placing Irish farming families at the fore of a major new global campaign that will reach over 36 million people worldwide and aims to take the brand to new heights. The digital campaign entitled ‘A True Taste of Kerrygold’ puts Ireland’s grass-fed [...]...
  • Hundreds of New Food and Drink Products to Launch at IFE 2019 Many new and exciting products are set to launch during the 21st International Food & Drink Event [IFE] 2019, taking place at ExCeL London on 17-20 March. From next generation water to vegan friendly snacks and the latest product launches featuring global influences, the biennial event is a must-attend for buyers and suppliers looking to explore a taste of [...]...
  • Diageo Submits Plans For Flagship Johnnie Walker Visitor Attraction in Edinburgh Diageo has announced that plans have been formally submitted for the flagship Johnnie Walker visitor centre in Edinburgh. The Edinburgh attraction is intended to be the focal point of Diageo’s £150 million investment in Scotch whisky tourism. The planning application, jointly submitted by Diageo and the building owner Parabola, sets out proposals for a stunning seven [...]...
  • Carlsberg UK Unveils New Danish Pilsner Carlsberg Group has unveiled a new Carlsberg Danish Pilsner as part of a bold strategy to revitalise its flagship beer in the UK. New Carlsberg Danish Pilsner will be available in trade from 1 March, supported by a multi-million pound investment and new visual identity which aims to increase brand quality perceptions. The trade launch [...]...

Dairy Crest Re-launches Cathedral City Spreadable Range

Dairy Crest Re-launches Cathedral City Spreadable Range
May 05
10:31 2016

UK dairy group Dairy Crest is launching a new extended range of spreadable cheese under the Cathedral City brand. Two new variants, Extra Mature and Garlic and Herb will join the existing Mature range. The range will carry the new Cathedral City pack design, offering increased stand out on shelf. The range launch will be supported by significant levels of through the line marketing support including digital, outdoor, shopper marketing, PR and social media.

Will Hemmings, head of Cheese Marketing, says: “We are extremely excited by the launch of a Cathedral City Spreadable range with two new variants. We know that consumers often struggle to find an authentic, delicious tasting spreadable cheese and they have told us that our range delivers on all fronts. With years of experience in making the Nation’s Favourite cheddar, Cathedral City spreadable cheese delivers the same great Cathedral City cheddar taste and quality but in a convenient spread.”

Spreads is the third biggest cheese segment, worth £302 million RSV, bought by 82% of all UK households, with the majority of the sector made up of Soft Cheese and Kids Spreads. Adult Spreads performance is in decline suggesting the current offering is not meeting consumer’s needs, but there is an opportunity to reverse this. The relaunch of Cathedral City’s Spreadable range and extension with two new variants will extend the choice of Adult Spreadable cheeses within a category where variety and innovation is important for driving incremental sales.

Cathedral City, the nation’s favourite cheese brand, is currently worth over £277 million and bought by 58% of UK households. It is bigger than all other branded cheeses combined and is Britain’s 16th largest grocery brand.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements