FDBusiness.com

Danish Crown Becomes European Market Leader in Pepperoni Toppings For Pizzas

 Breaking News
  • Kelsen Group Being Sold For $300 Million CTH, a Belgian holding company affiliated to the Ferrero Group, has agreed to acquire Kelsen Group, the Danish biscuit producer, from US-based Campbell Soup Company for $300 million. The proceeds from the divestiture will allow Campbell to reduce debt. Based in Nørre Snede, Denmark, Kelsen is a producer of quality baked snacks whose primary brands include [...]...
  • Bidfood Expands its Network Bidfood, the UK foodservice wholesaler supplying fresh, frozen, ambient and non-food related products to customers in a wide range of sectors within the foodservice and catering industries, has announced the acquisition of Elite Fine Foods. This is the latest business to join Bidfood’s successful network of independent businesses trading alongside other companies in the delivered [...]...
  • Nestlé Invents First 70% Dark Chocolate Made Entirely From Cocoa Fruit Nestlé has announced it has created a unique chocolate made entirely from the cocoa fruit, using the beans and pulp as the only ingredients and therefore not adding any refined sugar. Nestlé plans to introduce the first product in Japan in the autumn of this year through its KitKat Chocolatory. Further products in other countries [...]...
  • Always Coca-Cola – World’s Favourite Soft Drink Tops Brand Ranking American drinks giant, Coca-Cola, retains its position as the world’s most valuable soft drinks brand after recording a 19% increase in brand value to US$36.2 billion, according to the latest report by Brand Finance, the world’s leading independent brand valuation consultancy. The brand has further widened its lead, as second-placed Pepsi suffers an 8% drop [...]...
  • Fi Europe & Ni 2019 – 3-5 December – Villepinte Parc des Expositions, Paris For more than 30 years Fi Europe & Ni (Natural ingredients) has been the world’s leading food and beverage ingredients sourcing platform. Its unique influence is underlined by the fact that more than 25 per cent of all annual food and beverage manufacturer ingredient procurement budgets are influenced by a visit to the show. Fi Europe [...]...

Danish Crown Becomes European Market Leader in Pepperoni Toppings For Pizzas

Danish Crown Becomes European Market Leader in Pepperoni Toppings For Pizzas
March 21
10:06 2018

Danish Crown has acquired the Danish pepperoni giant DK-Foods to become the European market leader in pepperoni toppings for pizzas. DK-Foods will operate as a separate business unit under Danish Crown’s subsidiary Tulip Food Company and will spearhead the group’s global focus on pizza toppings.

Pizza is the favourite choice of fast food in Denmark, and the same is true in many other parts of the world. Pepperoni is an extremely popular pizza topping, and as part of its 4WD strategy, Danish Crown and its subsidiary Tulip Food Company are pursuing an ambition of becoming the preferred supplier to the European pizza industry.

“In acquiring DK-Foods, we are acquiring a focused and unique company which, since its establishment in 2003, has enjoyed impressive growth. At Tulip Food Company, our strategic focus internationally is on four categories: bacon, canned products, snacks and pizza toppings, so we’re looking forward to incorporating a well-run, agile and fast-moving business. The acquisition of DK-Foods represents a giant leap forward when it comes to realising our bold ambitions within a category which is experiencing growth in many markets, and the acquisition will bring us even closer to our pizza customers,” commentss Kasper Lenbroch, chief executive of Tulip Food Company.

Danish Crown has been DK-Foods’ preferred supplier of raw materials for several years. At the beginning of 2016, DK-Foods sold 70% of its shares to Maj Invest Equity, while the executive board, comprising Steffen Ramsgaard and Per Fischer Larsen, retained the remaining 30%. In taking over the company, Danish Crown is acquiring all the shares in DK-Foods, but Per Fischer Larsen and Steffen Ramsgaard will remain on the executive board. They will report to Kasper Lenbroch.

Tulip Food Company produces a wide range of pizza toppings, including pepperoni, at its factory in Svenstrup south of Aalborg. With the acquisition of DK-Foods, Tulip will increase its production capacity significantly, and while the clear focus on foodservice and retail markets remains, the Svenstrup operation will also establish capacity for production of heat-treated products for the Chinese market.

“DK-Foods presents an opportunity to intensify our group’s strategic focus on pizza toppings by becoming the market leader in pepperoni. The pizza market is growing globally, and we see considerable potential in DK-Foods. We’ll be able to process a larger proportion of our own raw materials, thereby boosting our growth and earnings potential for the benefit of our owners – the Danish farmers,” says Jais Valeur, group chief executive of Danish Crown.

CAPTION:

Pictured following the sale of DK-Foods to Danish Crown and Tulip Food Company were (from left): Tulip’s CFO Henrik Weihrauch, the board members Per Fischer Larsen and Steffen Ramsgaard from DK-Foods, Tulip’s CEO Kasper Lenbroch, partner Per Høholt from May Invest Equity and Kasper Orloff, who is the VP Corporate Secretary at Danish Crown.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 17, 2019Future Food-Tech
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements