FDBusiness.com

Danish Crown Sells American Business to JBS

 Breaking News
  • Growing British Appetite For Sports Nutrition Once the preserve of athletes and bodybuilders, new research from Mintel finds that many of the UK’s fitness lovers are using sports nutrition products. Indeed, almost three in 10 Brits (27%) use sports nutrition products*, rising to two in five (39%) Brits who exercise more than once a week. Overall, it is the UK’s young men who [...]...
  • Senior Leadership Changes at PepsiCo Ramon Laguarta. PepsiCo has announced three senior leadership appointments that support the company’s strategic priorities and growth agenda. Ramon Laguarta, currently CEO, Europe Sub-Saharan Africa (ESSA), will become president of PepsiCo, reporting to chairman and chief executive Indra Nooyi. In his new role, Ramon Laguarta will shape PepsiCo’s corporate strategy, work closely with business units to deliver [...]...
  • Scientists Investigate Origin of Isolated BSE Cases The European response to bovine spongiform encephalopathy (BSE) after the crisis of the 1980s has significantly reduced prevalence of the disease in cattle. However, isolated cases are still being reported in the EU and for this reason the European Commission has asked EFSA to investigate their origin. The key measure for controlling BSE in the EU is [...]...
  • Adnams Reveals “First Rate” Designs For Vodka and Premium Gin Brands Adnams, the English brewer and distiller, has revealed new and updated bottle designs for its Longshore Triple Malt Vodka and First Rate Triple Malt Dry Gin. The vodka, which was awarded the prestigious Vodka Trophy at the 2014 International Wine and Spirit Competition (IWSC), and the gin are the latest spirits to receive a makeover [...]...
  • BrewDog Appoints XPO Logistics to Manage Chilled Warehousing Contract XPO Logistics, a leading global provider of transport and logistics solutions, has signed a contract with craft beer pioneer BrewDog, one of the UK’s fastest-growing food and drinks companies. XPO will provide class-leading temperature-controlled warehousing for BrewDog’s stockholding of craft beer at a multi-user, 125,000 square foot facility in Mossend, Scotland. The Aberdeen-based brewery – founded in 2008 [...]...
  • UK Not Ready For Brexit’s Impact on Food The UK is unprepared for the most complex ever change to its food system, which will be required before Brexit, according to a new briefing paper published by SPRU, the Science Policy Research Unit at the University of Sussex. The report, by leading food policy specialists Professor Erik Millstone (University of Sussex), Professor Tim Lang [...]...

Danish Crown Sells American Business to JBS

Danish Crown Sells American Business to JBS
March 15
12:21 2017

Danish Crown has signed an agreement to sell its American subsidiary Plumrose USA for DKr1.6 billion (€215 million) to Brazil-based JBS, which is the world’s largest meat-processing company. The sale is in line with the 4WD strategy, under which Danish Crown has decided to focus its business on Northern Europe and Asia.

“The focus of Danish Crown’s 4WD strategy is to lead our home markets in Northern Europe, to further grow our positions in Asia and to expand our leading position in casings globally,” says Jais Valeur, group chief executive of Danish Crown. “We have therefore decided to sell Plumrose USA. I am certain that JBS, with its wide presence and access to raw materials in North America, is a perfect match for Plumrose USA and will help fortify its business for the benefit of many loyal customers.”

For more than 80 years, Plumrose USA has supplied consumers across the USA. In 1932, the company started production of sliced cooked ham, and over the years it has developed into a company offering a wide selection of products including premium bacons, packaged deli meats, quality deli counter hams, cooked ribs and canned hams.

“Plumrose USA is a highly respected business with an outstanding professional team, a strong portfolio of branded cooked and prepared foods, and first-class, well-invested assets in strategic geographic locations that complement our current business structure,” says Andre Nogueira, chief executive of JBS USA Food Company.

Jais Valeur.

Four months ago, Danish Crown launched its ambitious 4WD strategy with the predominant aim of growing its four home markets in Denmark, Sweden, Poland and the UK. The strategy includes plans to expand exports to Asia in general, and to establish a production facility in China based on Danish pork. Also, Danish Crown is focused on achieving global leadership in selected categories.

“Selling Plumrose USA is a step forward in achieving the long-term goals of the 4WD strategy. We have strengthened our financial capacity quite substantially. This gives us extensive room for manoeuvre and for taking part in what I would call a necessary consolidation of the food sector in our four home markets,” says Jais Valeur.

In the most recent financial year, Plumrose USA posted revenue of DKr3.4 billion. The company manages five plants and two distribution centres with 1,200 employees across the USA. The sale of Plumrose USA to JBS is contingent on approval by the US competition authorities.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • July 21, 2017Snackex
  • August 4, 2017The Whiskies & Spirits Conference
  • September 11, 2017drinktec
  • September 13, 2017FI Asia
AEC v1.0.4

The Magazine

F&D Business Preferred Suppliers

Advertisements