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Danone Enters Indian Infant Nutrition Market With €250 Million Deal

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Danone Enters Indian Infant Nutrition Market With €250 Million Deal

Danone Enters Indian Infant Nutrition Market With €250 Million Deal
September 19
11:56 2011

Danone is entering the baby nutrition and medical nutrition markets in India. The French food and beverage group has agreed to acquire Wockhardt Group’s nutrition business and brands as well as its related industrial operations from Carol Info Service, located in Punjab, India, for Eur250 million.

 

The strong brand awareness of Wockhardt’s Dexolac, Farex and Nusobee baby nutrition products and their credibility with healthcare professionals will accelerate Danone’s entry into the country’s baby nutrition market. With over 25 million children born each year,Indiais the fastest-growing infant nutrition market in the world.

 

In addition, the nutritional supplement brand Protinex will give Danone a strong foundation for developing its medical nutrition business. The acquisition will provide Danone access to a distribution network with nationwide reach.

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