FDBusiness.com

Danone Expands Dairy Production in West Africa

 Breaking News
  • Younger British Consumers Turn Over a New Leaf on Tea New research from Mintel reveals that as many as 37% of British consumers aged 25-34 have drunk 5-6 different types of tea at home or in the workplace over the past month*, compared to just 3% of those aged 55+. Furthermore, Brits aged 25-34 are the most likely to drink every variety of tea tracked by [...]...
  • Irish Consumer Confidence Hits New High Consumer confidence in Ireland has hit its highest level since the recession and is now the fourth most confident country in Europe, according to the latest Nielsen Global Survey of Consumer Confidence and Spending Intentions. The Republic of Ireland’s Consumer Confidence Index score – which measures attitudes each quarter on topics including personal finances and job prospects [...]...
  • Fifth Acquisition For Frutarom in 2017 Frutarom Industries, one of the world’s 10 largest companies in the field of flavours and natural specialty fine ingredients, continues its momentum of acquisitions and the implementation of its rapid and profitable growth strategy by agreeing to purchase of 100% of the shares of the UK company Flavours and Essences (UK) Ltd (F&E) for approximately [...]...
  • Market-leading Food Contact Conference, Plastics & Paper in Contact with Food – 4-7 December, Berlin Over 200 experts from across the food contact industry will come together in Berlin, Germany from 4–7 December 2017 to attend Smithers Pira’s Plastics & Paper in Contact with Foodstuffs (P&P) –http://www.food-contact.com/plastics-paper. With the European Commission having recently published EU regulation 752/2017 amending EU Regulation 10/2011 on plastic materials and articles intended for food contact, all [...]...
  • Croxsons’ Stunning Black Bottle For 6 O’Clock Gin’s Limited Edition Debut Leading glass packaging company Croxsons has supplied Bristol based distiller, 6 O’Clock Gin, with a stunning black bottle for their first limited edition gin product – the Brunel Edition. Since Bramley & Gage’s partnership with Croxsons for the re-launch of their 6 O’Clock gin, the Brunel Edition is the first limited edition gin for 6 O’Clock [...]...
  • Carlsberg Group Remains on Course Carlsberg Group has announced organic and reported net revenue growth of 2% to DKr31.77 billion (€4.27 billion) for the first half of 2017 although group beer volumes fell organically by 3%, chiefly due to a decline in Russia. Operating profit was up 15% organically, with all three regions – Western Europe, Eastern Europe and Asia [...]...

Danone Expands Dairy Production in West Africa

Danone Expands Dairy Production in West Africa
May 29
09:45 2017

Danone, together with The Abraaj Group, a leading investor in growth markets, has added three new production lines to its factory at Accra in Ghana. The total investment of US$25 million will help Fan Milk (Ghana), its local subsidiary, to sustain the growing demand for dairy products in the regional West African market.

The investment is proof of Danone and Abraaj’s commitment to local manufacturing and to continue growing the Fan Milk brand in the region for the long term. The new production lines will create about 200 qualified jobs at a time when youth unemployment is one of the most pressing challenges facing numerous African states.

The factory extension will also support the production of FanMaxx, a new creamy drinkable yogurt that will be available to Ghanaian consumers in June and is the first of its kind in West Africa. FanMaxx is a source of calcium and enriched with vitamins. Its creamy texture makes it filling enough to be a light meal replacer. It can be consumed chilled or ambient, on the go, at home or in the office. FanMaxx’ long shelf life (4 months) is particularly suited to the African markets where the cold chain is not always failsafe. FanMaxx is affordable and convenient and will be available in 330ml bottles in more than 5,500 outlets in Accra, Tema and Kasoa by end 2017.

Fan Milk is one of the oldest brands in Ghana. It was founded in 1962 and enjoys outstanding brand recognition in its market. It is a household brand with the highest market share for frozen dairy products in Ghana, its home market. It operates in Côte d’Ivoire, Ghana, Burkina Faso, Togo, Benin and Nigeria, which together gather more than 250 million potential consumers. Danone and Abraaj jointly invested in Fan Milk in 2013. Danone became a majority shareholder in Fan Milk in 2016.

Danone has been active in Africa since 1953, when the company launched its first foreign subsidiary in Morocco. In 2015, Danone created its Africa division as a multi category business to speed up its growth in this strategic region. Africa now accounts for more than 5% of the company’s worldwide sales. Danone is present in 40 African countries, mainly through three business lines: Fresh Dairy Products, Early Life Nutrition and Waters.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2017drinktec
  • September 13, 2017FI Asia
  • September 19, 2017PROCESS EXPO 2017
  • September 22, 2017Global Summit on Food & Beverages
AEC v1.0.4

The Magazine

F&D Business Preferred Suppliers

Advertisements