FDBusiness.com

Danone Expands in US Baby Food Market

 Breaking News
  • Fazer Becomes Market Leader in Gluten-free Bakery Products Fazer Group is continuing to execute its growth strategy and invest in growing product categories by acquiring Vuohelan Herkku’s bakery and mill businesses. Vuohelan Herkku is one of the forerunners...
  • C&C Group Chief Retires C&C Group, the Irish and British drinks business, has announced that Stephen Glancey has stepped down as CEO and will leave the company at the end of February. Stephen Glancey...
  • KK Foods Plans £5.5 Million Expansion KK Fine Foods, a leading frozen food manufacturer based at Deeside in Wales, is set to expand and diversify with support from the Welsh Government, creating an additional 40 new...
  • Nestlé Launches Fund to Boost Packaging Innovation Nestlé has announced that it will invest up to SFr2 billion (€1.86 billion) to lead the shift from virgin plastics to food-grade recycled plastics and to accelerate the development of...
  • Bosch Packaging Technology is Now Syntegon Syntegon Technology is the new name for Bosch Packaging Technology, following the sale of the former Bosch division. Headquartered in Waiblingen, Germany, Syntegon Technology’s business focus is on intelligent and...

Danone Expands in US Baby Food Market

Danone Expands in US Baby Food Market
May 14
11:29 2013

Danone is acquiring an equity stake of over 90% in Happy Family, the fourth largest contender in the US baby food market, for an undisclosed price. Launched in 2006, Happy Family is one of the most innovative and dynamic companies in the US baby food sector, where it holds over 4% of the market. Its gross sales total more than $60 million and strong growth is expected in 2013.

Specializing in products made with premium organic ingredients, Happy Family has been a driver in the baby food category’s growth over the past few years. Its robust development is driven by a wide and varied range of products that combine convenience with clearly defined nutritional benefits.

“We are delighted with this acquisition in an innovative and fast-moving segment of the baby food market. Building on a business model that has proven its effectiveness, we plan to step up the development of Happy Family and its brands,” says Felix Martin Garcia, executive vice-president of the Danone Baby Nutrition division.

“By joining Danone, Happy Family will benefit from the expertise of a major international group, in particular for distribution and its renowned R&D capabilities,” says Shazi Visram, founder and chief executive of Happy Family. “This agreement will allow us to further our goal of providing organic nutrition to more children, both by making our products more available and by continuing to provide new innovations to the baby and toddler category.”

The transaction is subject to the approval of the relevant authorities and is expected to be finalised in the next few months. Baby nutrition is one of Danone’s four business sectors. The others are fresh dairy products, waters, and medical nutrition.


Warning: count(): Parameter must be an array or an object that implements Countable in /home/fdbusiness/public_html/wp-content/themes/legatus-theme/includes/single/post-tags.php on line 5
Share

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

[eventlist]

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements