Denny Bros’ Fix-a-Form used in Gü Pud promotion
Pudding brand Gü Puds turned to Denny Bros for a promotion to celebrate the Diamond Jubilee
Gü incorporated Denny Bros’ Fix-a-Form leaflet onto its packs. The six-page, cerise-coloured leaflet gave details on how consumers could win a diamond necklace.
The Fix-a-Form included a 12-digit alpha-numeric code, which could be entered on Gü’s UK Facebook page.
Nearly 3.5m of the promotional labels were produced each numbered on the base resulting in a total of over 80,000 entries to the facebook page.
Gü Puds UK brand manager Lizzie Hanbury-Tenison said: “We were thrilled with the amount of entries we received to our Diamond Jubilee promotion. At over 80,000 it is the highest competition entry that we have ever seen. Communications worked effectively through all of our channels and Denny Bros made it easy for us to implement a user friendly, yet aesthetically premium touch point for our consumers.”
Denny Bros’ Nicola Salisbury added: “This was one the most prestige promotions we have been involved in and it is fitting that it was all centered around one of the most celebrated events of 2012 – The Queen’s Jubilee.”
