FDBusiness.com

Diageo Continues to Dominate Top Premium Spirits Brands

 Breaking News
  • UK Grocery Prices Rising at Fastest Rate in Four Years The latest grocery market share figures from Kantar Worldpanel, for the 12 weeks to 5 November 2017, show UK supermarket sales have increased in value by 3.2% year-on-year in the run up to Christmas. Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, explains: “Volume sales have increased by less than 1%, meaning it’s [...]...
  • Alcohol Minimum Unit Pricing to Go Ahead in Scotland The UK Supreme Court has ruled that minimum unit pricing for alcohol, which was passed overwhelmingly by the Scottish Parliament in 2012, can now proceed. Scottish Health Secretary Shona Robison has welcomed the decision and confirmed she intends to make a statement to Parliament shortly, setting out the Scottish Government’s next steps. Following the unequivocal backing [...]...
  • GEA Brings Together Technologies to Supply Extended Production Line For BMI GEA has recently been selected to supply an extended pasta filata cheese production line for BMI in Jessen, Germany. With this exemplary project GEA brings together its joint cheese-making expertise, resulting from its acquisition of de Klokslag and CMT in 2014 and 2015 respectively, with GEA’s flow and processing experience to provide a single offering for this [...]...
  • Bosch Packaging Technology Wins German Design Award 2018 The Sigpack VPF (Vertical Platform for Flat Pouches), the first freely scalable flat pouch machine from Bosch, has been honoured with the German Design Award 2018 in the Excellent Product Design category. The German Design Council presents the prestigious award on an annual basis. The German Design Award is the second prestigious accolade for the [...]...
  • Premier Foods Returns to Revenue Growth Premier Foods, the UK convenience food group, has reported group revenue of £353.3 million for the 26 weeks ended 30 September 2017 – an increase of 1.5% on the prior period – with Branded revenue in line with last year at £295.4 million while Non-branded revenue increased by 10.1% to £57.9 million. Group reported half year [...]...

Diageo Continues to Dominate Top Premium Spirits Brands

Diageo Continues to Dominate Top Premium Spirits Brands
March 28
14:17 2013

Diageo, the world’s leading premium drinks company, has retained its leadership of Impact Databank’s Top 100 Premium Spirit Brands rankings, with seven brands in the top 20 by volume and six in the top 20 by value, more than any other company. Diageo brands dominate the rankings accounting for more than 13% of the top 100 by volume and almost 25% of the total retail value generated by all brands in the top 100.

For the sixth consecutive year, Smirnoff and Johnnie Walker have topped the rankings, as the number one brands by volume and value respectively. Johnnie Walker’s retail value accounts for more 7% of the top 100’s aggregate value, growing by almost 11% and nearing an estimated value of $6 billion. Smirnoff grew volume to an estimated 26.3 million 9-litre cases and also ranked the number two brand by value for the sixth consecutive year.

After making its first appearance in the rankings last year, Cîroc Ultra Premium vodka rose almost 20 places on both rankings to 30th in the value ranking and 50th in the volume ranking, increasing sales by 26.5% to an estimated 2.2 million 9-litre cases. This reflects the strong performance of the brand as reported at Diageo’s Interim results (half year ended 31 December 2012), with 17% net sales growth globally.

As per last year, Diageo brands also lead the individual spirit categories in the rankings. Johnnie Walker and Smirnoff lead the Scotch whisky and vodka categories – the industry’s two biggest categories by retail value – whilst Baileys and Crown Royal also top the liqueur and Canadian whiskey categories by volume and by value. Gordon’s Gin and Jose Cuervo claim first place in the gin and tequila categories by volume.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements