Diageo Launches Johnnie Walker House in Beijing

 Breaking News
  • UK Water Drinks Approach 4,000 Million Litres UK consumption of water drinks rose 7% in 2017 to nearly 4,000 million litres, with a retail value of £3.1 billion, according to a new report from global food and drink experts Zenith. Sales of plain bottled water in retail packs increased by 8% to over 3,100 million litres, while volume through bottled water coolers [...]...
  • Nestlé Brings Innovative Nitrogen Infused Coffee to the UK Nestlé is launching a brand new product for coffee fans in the UK and Ireland. Nescafé Azera Nitro is a coffee drink infused with nitrogen for a smoother taste. It will be available in Americano or Latte flavours. Nescafé Azera Nitro Americano is a refreshing and smooth black coffee infused with nitrogen. Nescafé Azera Nitro [...]...
  • ADM Realigns Business Segments to Further Accelerate Growth Archer Daniels Midland Company (ADM) has announced the realignment of its business segments across four units – Carbohydrate Solutions, Nutrition, Oilseeds and Origination. The new segments better reflect ADM’s operating structure and will enable the company to further highlight the differentiation of its product and service offerings and enhance its ability to respond to the [...]...
  • Highland Spring Selects Mainsaver CMMS Spidex has announced that Highland Spring, a leading supplier of natural source bottled spring water, has selected Mainsaver CMMS to support best-practice maintenance at its plant in Blackford, Perthshire. The new facility, part of a £50 million investment programme, officially opened in July 2017 and was designed to increase Highland Spring’s production capacity by 50 [...]...
  • Ornua Delivers Record Revenue Ornua, Ireland’s largest exporter of Irish dairy products which supplies to over 110 countries worldwide, has reported record revenue of €2.1 billion for the year ended 30 December 2017. It marks the first year of Ornua’s new five-year growth plan, ‘Ornua 2021’, which positions the business as a leading global dairy organisation that delivers results [...]...

Diageo Launches Johnnie Walker House in Beijing

Diageo Launches Johnnie Walker House in Beijing
December 11
11:49 2012

Johnnie Walker, the world’s number one Scotch whisky, has opened the Johnnie Walker House Beijing, the world’s largest embassy for luxury Scotch whisky. Like its sister property in Shanghai which opened last year, the Johnnie Walker House Beijing is expected to provide consumers with bespoke experiences to immerse themselves into the world of whisky and Johnnie Walker.

With China poised to become the world’s most powerful market for luxury goods the Johnnie Walker House serves to meet consumer demand for luxury with substance. Blending a bar, museum, retail outlet and an exclusive members club, the Johnnie Walker House Beijing is a response to the demand from Chinese consumers for in-depth knowledge, not only of the specific luxury brands they indulge in, but also of the broader categories the brands fall under.

Gilbert Ghostine, President, Diageo Asia Pacific, says: “The Johnnie Walker House in Shanghai has been our most successful experiment in marketing and commercial innovation in Asia to date. This was a journey for our consumers, as well as our business, and we are very happy to share even more luxurious offerings through the Johnnie Walker House Beijing. This experience has brought incredible success and new energy to Johnnie Walker’s century-long story of progress in China.”

The Johnnie Walker House Shanghai played a part in shaping the international spirits landscape in China with luxury Scotch. Since the House began operating in 2011, sales of super-deluxe Johnnie Walker whisky in China increased by 64% year-on-year; this included Johnnie Walker Blue Label that grew 45% over the same period.”

The Houses are dedicated to the enjoyment of luxury whisky and they have some of the finest whiskies in the world available for patrons to sample and purchase. The Houses are home to collections that are available only for purchase on site such as the Johnnie Walker Epic Dates collection – retailing from RMB22,800 (£2,250) – and the Master Blender Series which will be a collection of whiskies aged at least 30 years.  In addition, patrons can work with the Johnnie Walker Master Blender Jim Beveridge to create a personalized blend.  Even with an entry price of RMB800,000 (£80,000), this service has been so popular that one customer has created a blend that has become his family’s hallmark at celebrations. Jim Beveridge maintains a personal collection of his favourite whiskies in the House for use in creating these bespoke blends.

Diageo hopes to roll out this business model beyond China, with plans for Asia Pacific and, ultimately, worldwide development of the Johnnie Walker House concept.

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • March 21, 2018World Olive Oil Exhibition
  • March 28, 2018FOOD INDUSTRY
  • April 4, 2018The leading event for the snack and food-on-the-go market
  • April 5, 2018Slow food The forum for good taste
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here