FDBusiness.com

Diageo to Provide Nutrition and Alcohol Content Information on Products

 Breaking News
  • Arla Foods UK Launches New Standards Model to Bring Sustainable Change to Dairy Farming With ongoing volatility in the global milk markets, increasing consumer misunderstanding of the sector, polarised levels of support for UK dairy farmers and a new post-Brexit Agriculture Bill the challenges for dairy farmers are mounting. Farmer-owned co-operative Arla Foods has launched ‘Arla UK 360’ – a new standard in UK dairy farming. The Arla UK 360 [...]...
  • €172 Million to Promote EU Agri-food Products In and Outside the EU The European Commission will provide funding of €172.5 million from the EU agricultural budget to promote EU agri-food products in Europe and across the world. 79 campaigns, covering a wide range of products such as dairy products, olives and olive oil, and fruit and vegetables, will be rolled out over the next three years. Agriculture and [...]...
  • €40 Million VistaMilk SFI Research Centre Launched in Ireland The Irish Government has launched the new VistaMilk SFI Research Centre which is jointly funded by Science Foundation Ireland (SFI) and the Department of Agriculture, Food and the Marine. The VistaMilk Centre will be hosted by Teagasc Moorepark, in partnership with a number of research performing organisations. Multinational and SME companies in the food and ICT [...]...
  • Autumn Chill Puts Sunday Lunch Back on the Menu For UK Shoppers UK shoppers have returned to seasonal favourites as supermarket spending cools off, according to the latest figures from Kantar Worldpanel, for the 12 weeks to 7 October 2018. Overall sales grew 3.2% compared to the same 12 weeks last year. Though this is a slight slowdown from the highs reached during 2018’s hot summer, sales [...]...
  • Müller Milk & Ingredients Completes Integration and Appoints CFO Brian Watson has been appointed as Chief Finance Officer at Müller Milk & Ingredients (MMI). He joins the business from Marmon, a $7.7 billion Berkshire Hathaway company operating in the supermarket and food service sector. The appointment comes as MMI confirms completion of the biggest integration the UK dairy industry has ever seen – merging [...]...

Diageo to Provide Nutrition and Alcohol Content Information on Products

Diageo to Provide Nutrition and Alcohol Content Information on Products
March 20
10:28 2015

Diageo has announced its commitment to provide consumers around the world with alcohol content and nutrition information per typical serve – a first for any alcohol company. The intention is to provide this information through Diageo’s responsible drinking website DRINKiQ.com (www.DRINKiQ.com) and/or on-pack in a majority of Diageo’s markets subject to local regulatory approval, as soon as practicable.

Ivan Menezes, chief executive 0f Diageo says: “Diageo puts the consumer at the heart of everything we do. We are committed to ensuring our consumers have the best possible information from which to make informed choices about our products: this includes alcohol content and nutrition information per typical serve. Currently, there is no obligation to provide such information in markets worldwide, but we know that consumers are increasingly discerning about what’s in their glass. We want to provide alcohol and nutrition information that consumers can quickly understand, instead of expecting them to do the maths.”

Providing information on the amount of alcohol per serve helps consumers understand how much they are drinking. This could help reduce the misuse of alcohol – a goal shared by regulators, consumer organisations, health professionals and alcohol companies alike.

Diageo will work with regulators around the world to agree the format of voluntary labels which provide information on alcohol content and nutrition per typical serve. In the United States, Diageo has gained regulatory approval for a voluntary “serving facts” panel for alcohol drinks that includes this nutrition and alcohol per serve information.

In the European Union, alcohol drinks are currently exempt from providing nutrition information on labels, but other foodstuffs are required to do so per 100ml. The 100ml basis on its own does not reflect the reality of the way drinkers consume alcohol, and is therefore misleading. Diageo believes that consumer information for alcohol is best provided per typical serve, so that consumers can understand the alcohol and nutrition content of serves of different drinks, which vary in size across beer, wine and spirits. To this end, Diageo will work with the EU to establish a standard alcohol unit across the 28 Member States to provide an effective way of communicating alcohol content to consumers.

Ian Duncan, MEP for Scotland and Member of the European Parliament’s Environment, Public Health and Food Safety Committee, comments: “Providing both the nutrition and alcohol content of alcohol drinks, in an easy to understand ‘per serving’ format, is a major improvement on the confusing current system, where there are different measurements of alcohol units across the EU. This is a hugely positive step and one that the European Commission should reflect on, as it considers how to tackle harmful drinking”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 18, 2018Future Food-Tech London - Marketing Partnership
  • October 21, 2018Int'l Food Products Exhibition (Sial)
  • October 25, 2018Italian Espresso Coffee Show (TriestEspresso Expo)
  • October 25, 2018Finnish Food Fair
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements