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Diet Coke gets makeover from design legend Marc Jacobs

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Diet Coke gets makeover from design legend Marc Jacobs

March 11
12:02 2013

Designer Marc Jobs has teamed up with Diet Coke to create new designs for its bottles and cans

The soft drink firm is celebrating its thirtieth anniversary.

Jacobs will bring his vision to the brand, by creating a limited edition collection of bottles and cans.

Inspired by the three decades, the chic designs capture the rise of female empowerment through the ‘80s, ‘90s and ‘00s – with a whimsical twist.

These cans, along with contour bottles and multipacks, will also feature an exclusive code for the chance to win a Marc Jacobs tote.

In a statement, Diet Coke said: “‘I Heart ‘80s’ embodies the rise of the empowered woman in all her 1980s glory.

“The ‘I Heart ‘90s’ creative is a dynamic reinterpretation of the decade, showcasing the extravagant attitude of the era where fashion, music and art collided in a glamorous exploration of strong femininity and daring attitude. Marc’s signature swallow motif adds a romantic element to the design and features iconic ‘90s fashion accessories including the exaggerated couture trilby hat and treasured stiletto heel.”

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