FDBusiness.com

Digital print technology for packaging market to reach £9bn

 Breaking News
  • Arla Foods Delivers Turn-around After Tough Start to 2018 After a difficult first quarter, Arla Foods came out of 2018 with improved sales and brand share as the international dairy co-operative’s performance grew stronger throughout the year. The transformation programme Calcium delivered cost-savings far beyond targets for the year and thanks to a historically strong balance sheet the board of directors has proposed to [...]...
  • British Gin Boosted by Exports The latest figures from HM Revenue and Customs show that British gin sales abroad, in 2018, were worth £612 million – up 15% on the previous year. In 2016 export sales of the juniper-based spirit broke the half a billion-pound mark for the first time and since then the popularity of British gin has seen [...]...
  • Operating Profit Declines at PepsiCo Announces $2.5 Billion Restructuring Programme PepsiCo has reported a 2% increase in net net revenue to $64.66 billion and a 2% drop in operating profit to $10.11 billion for 2018. However, organic revenue, which excludes the impacts of foreign exchange translation, acquisitions, divestitures, structural and other changes, grew 4% and and core constant currency operating profit increased 2%. Commodity mark-to-market net [...]...
  • Kerry Group Benefits From Unique Business Model Kerry Group, the global taste, nutrition and consumer foods business, has reported a 3.1% increase in revenue to €6.6 billion for the year ended 31 December 2018, reflecting strong volume growth and contribution from acquisitions, partially offset by adverse currency movements. Business volumes grew by 3.5% and pricing decreased by 0.5% against a backdrop of [...]...
  • Premier Foods Discontinues Ambrosia Sale Process Premier Foods has decided not to proceed with the potential disposal of its Ambrosia brand. A number of parties expressed interest in the business, and since the New Year Premier Foods has been engaged in detailed discussions with a small group of potential buyers. However, the Premier borad has concluded that in the present business [...]...

Digital print technology for packaging market to reach £9bn

November 25
10:54 2013

Huge growth is expected in the digital print for packaging market, forecast to reach $15.3bn (£9.4bn) by 2018, according to a new report by Smithers Pira, the packaging research and consultancy group.

“The Future of Digital Print for Packaging to 2018” market report says the digital print for packaging market is currently estimated to be worth $7.3bn(£4.5bn).

It found the success of this technology is partly down to the variable data capability of digital presses, which Coca-Cola used for it’s global “Share a Coke With . . .” campaign.

The campaign involved using versioning and personalisation to roll out the campaign in 35 European countries over 750 million packs.

“Without digital print the project would not have been possible; printing the labels using analogue methods would give the same number of individual bottles, but they would then be labelled and delivered together. Randomly printing names sequentially is the only way to get the right distribution at the point of sale,” said the report.

Other drivers behind the evolution of digital print are the ability to produce short print runs economically.

“Printing on demand means less waste, ensuring that new designs or changes in ingredients don’t result in redundant stock,” said Smithers Pira.

“After successful campaigns like ‘Share a Coke’, it seems that more and more companies need to consider digital print to avoid being left behind in this fast-moving market.

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements