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Digital Printing Has Come of Age

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Digital Printing Has Come of Age

January 07
15:33 2013

Visit Amberley at PackTech 2013 to see how digital print can benefit your brands.

Developments in digital printing technology are fuelling massive growth in the sector, but many print specifiers are still not fully conversant with the technology or the benefits it can deliver for their brands.

It is Amberley’s mission to demonstrate these advantages and to highlight the many print possibilities that are simply not practical using conventional printing processes.
David Beeby, Sale Manager explains, “Now is a great time for buyers to re-evaluate the way they specify their print. Digital, print-on-demand, label and package printing opens up a range of options that can improve costs and reduce risk in the supply chain, in support of lean manufacturing initiatives, as well as presenting a host of new and innovative possibilities for brand marketing.”

Using Digital Print to Connect with Customers

Differentiation has become the most important tool for success in today’s market.  In order to create a dialogue with their consumers brand owners are creating campaigns that are played out on ever-changing labels designs and there is an increasing tendency for packaging and marketing strategies to be closely linked. Tactics include using limited edition labels to constantly refresh the brand or even linking the consumer to a brand’s website via a QR (Quick Response) code printed on a pack’s design.

Investment in the Latest Digital Technology
The company’s latest £¾ million investment in the HP Indigo WS6600 Digital Press will increase the label solutions available to clients who are seeking new opportunities to add value to their products. An exclusive insight into the potential of the WS6600 (the first of this specification in the UK ) and numerous case studies will be presented to visitors to the Amberley Stand 2013 Halls 18-19 Stand B23

Caption : The award winning digital label produced for luxury brand Fortnum & Mason Still Blenheim Palace Natural Mineral Water was produced by Amberley. This label won the FINAT ‘Marketing and End-use applications’ category for a ‘no label look’ label and the World Label Awards Association Award (WLAA)*- Class 26 Digital Printing (Excellence in Technical Achievement in Printing)

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