FDBusiness.com

‘Disruptive’ Design From Harrogate Water

 Breaking News
  • Arla Foods Further Strengthens its Innovation Agenda As Arla Foods continues its pursuit to become one of the leading dairy innovators in the world, it is taking a bold new approach to innovation and new product development, including creating a new Product and Innovation organisation and appointing a new Senior Vice President. Driving the development of the new organisation is the opportunity Arla has [...]...
  • Orkla Buys Pama Brand Okla, the leading branded consumer goods company in the Nordic region, has purchased the Pama brand, a local brand offering consumers porridge rice in Denmark and Sweden, from PepsiCo for an undisclosed price. Pama had been a part of PepsiCo since its acquisition of The Quaker Oats Company in 2001. Orkla Foods Danmark is currently distributor [...]...
  • Label&Print 2019 Welcomes the Future of the Print Industry Label&Print, which returns to Birmingham’s NEC on 27 & 28 February 2019, will offer visitors an exclusive look at the future of the industry, showcasing the very latest products, services and technologies available to the packaging community. From leading sellers and manufacturers of print and labelling equipment, through to designing, branding and finishing experts, it [...]...
  • PepsiCo Elects CEO Ramon Laguarta as Chairman PepsiCo’s board of directors has unanimously elected Ramon Laguarta as the company’s Chairman, succeeding Indra K. Nooyi who announced in August 2018 her intention to step down as PepsiCo CEO effective October 3, 2018 and remain Chairman until early 2019 to ensure a smooth and seamless transition. The appointment is effective when Chairman Nooyi retires from the company [...]...
  • Visitors to Irish Whiskey Distilleries Up 13% in 2018 The Irish Whiskey Association (IWA) has published statistics which show that there were 923,000 visitors to Irish whiskey distilleries in 2018. This marks a 13.4% increase on 2017, when visitor numbers reached 814,000. The figures are based on returns from 13 Irish whiskey distillery visitor centres and brand homes located across the island of Ireland. Overseas [...]...

‘Disruptive’ Design From Harrogate Water

‘Disruptive’ Design From Harrogate Water
October 08
09:50 2018

Harrogate Water, Britain’s largest independent producer of bottled water, has unveiled a ‘daring and disruptive’ shrink wrap design to give stand-out appeal to its retail multipacks. The new style borrows from the brand’s artistic roots to create something design-led and avant-garde with abstract bursts of colour.

Brand manager Nicky Cain says: “When contemplating a new design, we could see that the beverage shelves abound with confidence and colour, but mostly from fizzy drinks. Our mission from the outset was to break the mould, to create something visually stunning and innovative, that would provide standout appeal and allow us to mix it up a little.

“The result is both striking and avant-garde. The eye-catching design is both daring and disruptive. It exudes confidence and adds a bit of fun into the mix too, whilst remaining firmly rooted in the history of the brand, which is extremely important to us.

“In collaboration with food brand specialists CHILLI, we have used elements of the Turkish-inspired pattern from Harrogate’s famous Royal Baths, which we use on our labels for Harrogate Spring. The pattern was redrawn, deconstructed and rescaled to create an abstract bolder visual. The design is a combination of the old and new, with a stunning twist for exceptional on-shelf appeal.”

The strong colour scheme uses red and blue layered shapes on the still water packs and green and blue for sparkling.

Andy Heap from CHILLI, based in Leeds, says: “When considering the creation of a new visual identity for the packaging, we wanted a modern aesthetic style that retained a symbolic connection with the brand’s history and authenticity. We took our cues from the original Royal Baths pattern used on the bottle label, with the aim of creating something adventurous and forward-thinking, while also reflective of the brand’s illustrious spa story, underling the brand values and attitude of Harrogate Water.”

Harrogate’s first spa was discovered in 1571 and the water was first bottled in 1740, making it the original British bottled water. Harrogate became the first British spa and was celebrated by the Victorians who built the magnificent Royal Baths and Royal Pump Room.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements