FDBusiness.com

Dow introduces WELLENCE Fat Reduction

 Breaking News
  • HKScan Strengthens its Meals Offering With Investment in Estonia HKScan, the leading Nordic food company, plans to invest in its Rakvere unit in Estonia. The €8 million investment will go towards modernising the unit’s frying department, including the expansion of the building and the installation of new cooking and packaging lines enabling implementation of new technologies and packaging solutions. Construction is to commence in [...]...
  • Food and Drink is at the Heart of the UK’s Largest Packaging Show Packaging Innovations, Empack and Label&Print returns to Birmingham’s NEC on 28 February-1 March 2018, and is set to be the most innovative show to date. With over 290 exhibitors already signed up, the UK’s largest annual event for the entire packaging supply chain will feature the latest industry innovations and technologies, alongside a major free-to-attend [...]...
  • AGRO Merchants Group Acquires Grocontinental AGRO Merchants Group, a global leader in cold storage and logistics solutions, announced today the acquisition of UK-based Grocontinental Limited. This transaction reinforces AGRO’s position as the leading cold storage and logistics provider in the United Kingdom and Ireland, deepens its commodity expertise, and substantially enhances its value-added service offerings for customers. David Grocott and Linda Grocott, third generation owners of [...]...
  • Trade Fair and More – The Event and Congress Programme For Anuga FoodTec 2018 Resource efficiency will be the primary focus of Anuga FoodTec 2018, the leading international supplier fair for the food and beverage industry, which will be held in Cologne, Germany from 20 to 23 March 2018. Around 1,700 suppliers from more than 50 countries will be presenting their new products for the production and packing of [...]...
  • TINE to Invest €77 Million in New Jarlsberg Plant in Ireland TINE, Norway’s largest farmer-owned dairy co-operative, is to invest €77 million in a dairy with the capacity to produce 20,000 tonnes of Jarlsberg cheese a year. The goal is to secure and strengthen Jarlsberg sales outside of Norway as export supports are phased out in 2020. This will make export of Jarlsberg from Norway unprofitable. “Jarlsberg [...]...

Dow introduces WELLENCE Fat Reduction

May 11
14:55 2016

big dowDow Pharma & Food Solutions announced the global commercial availability of its new WELLENCE™ Fat Reduction technology. WELLENCE™ Fat Reduction is a range of innovative cellulose-based food gums with optimized properties that help reduce the oil uptake of coated and battered food products -including meat and meat analogues- during frying. This allows food manufacturers to achieve a fat and calorie reduction of up to 35% in fried foods, enabling ‘reduced fat claims’ without compromising on product quality and taste.

Upon heating, WELLENCE™ Fat Reduction forms an impermeable film within the coating or batter, which functions as a barrier to limit oil uptake during frying. The oil barrier also prevents loss of moisture, which results in a juicier, tastier product with improved texture and a crispier coating. Furthermore, the technology offers improved coating or batter adhesion and integrity by reducing the coating/batter “blow off” during frying to minimize the rate of frying oil degradation.

“The growing incidence of lifestyle diseases, and increased consumer awareness of health and well-being is triggering a rise in demand for healthier foods with reduced calories and a lower fat profile. To address this issue, we designed WELLENCE™ Fat Reduction based on our patented Designed Particles Morphology (DPM) technology, which offers faster hydration and improved film forming properties to prevent oil penetration. With WELLENCE™ Fat Reduction we are bringing this unique technology to the global food market for the first time,” comments Michiel Van Genugten, Global Marketing Leader at Dow Food Solutions.

The technology’s performance has been validated through a continuous pilot line with French fries, successful independent scale-up trials to produce reduced fat breaded chicken tenders, and a sensory evaluation of the chicken tenders against a control with a consumer panel. It can be used in a wide range of coating and batter systems, such as breadcrumbs and tempura batters, and for different food components including whole muscle or reformed meat, meat analogues, fish, sea food and vegetables.

WELLENCE™ Fat Reduction is the latest addition to Dow’s WELLENCE™ product line, a family of plant-based cellulose derivatives designed to provide food manufacturers with easy-to-use, cost-effective and sustainable ingredients optimized for health-oriented food applications.

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
  • January 17, 2018Dutch Organic Trade Fair
  • January 17, 2018Anfas Food Product
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements