FDBusiness.com

Dragon Rouge designs the look for Warburtons’ new brand

 Breaking News

Dragon Rouge designs the look for Warburtons’ new brand

February 13
14:06 2013

Dragon Rouge has created the name, brand identity and packaging design of Warburtons’ new Newburn Bakehouse range

The Newburn Bakehouse by Warburtons range, which is gluten and wheat free, includes a sliced white and brown loaf and white and brown rolls as well as  lemon & poppy and blueberry & cranberry muffins, fruity teackes and spiced fruit loaf.

According to Dragon Rouge, the packs include bold typography and a friendly baker icon.

Barbra Wright, director at Dragon Rouge said: “This is an exciting fork in Warburtons story, creating a brand that stays close to their heartland while addressing new needstates in a compelling and relevant way – appropriately differentiated from their core. Newburn Bakehouse hopes to gradually take shape as a visionary yet well-established brand that challenges free-from conventions and adds authoritative, tasty choice for the many free-from converts.”

Hannah Flannery, senior brand manager of Warburton’s Free-from bakery added: “The Newburn range has met with significant interest from buyers because it looks delicious, tempting and ‘normal’; it has been a pleasure working with Dragon Rouge who are helpful, friendly, professional and above all happy to work to tight deadlines.”


Warning: count(): Parameter must be an array or an object that implements Countable in /home/fdbusiness/public_html/wp-content/themes/legatus-theme/includes/single/post-tags.php on line 5
Share

About Author

colin

colin

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

[eventlist]

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements