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Dragons’ Den popcorn brand turns to NXL for new packs

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Dragons’ Den popcorn brand turns to NXL for new packs

November 04
11:44 2013

A brand that featured on the BBC’s Dragons’ Den show has turned to NXL Design to create its packaging.

Love Da Popcorn secured Dragons’ Den panelist Peter Jones as an investor. The companywas founded by Christian Hartmann, Martin McLaughlin and Tom Callard.

An entirely new packaging format was needed and NXL created a filled popcorn packaging format combining an inner box and outer film.

According to NXL , a specialised triple-laminate metallic material was chosen as it could be wrapped very tightly around the inner box without ripping at the corners. It also has “excellent seal integrity ensuring shelf-life is increased”, can withstand air pressure extremities and can be produced with a matte finish.

Design director at NXL Phil Parkinson said: “The challenge was to create a packaging format that was not only functional, but also on-point visually. With a captive audience on-board airline flights, it is the ideal opportunity to sell the product and also promote the brand. That is why it was so important to create a memorable pack that conforms to the unique parameters of the sales environment.”

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