FDBusiness.com

Drinks Concepts For Emotional Wellbeing

 Breaking News
  • Royal A-Ware and Glanbia Ireland to Build New €140 Million Continental Cheese Facility Royal A-ware, a leading global cheese and dairy producer in The Netherlands, and Glanbia Ireland, Ireland’s largest dairy processor, plan to enter a strategic partnership that proposes to build a new continental cheese manufacturing facility in Belview, County Kilkenny, Ireland. It is proposed that a total of €140 million will be invested in this best-in-class [...]...
  • Pladis Appoints Global CEO Pladis, one of the world’s leading snacking companies, has appointed A Salman Amin as global CEO. He will take over the leadership officially in February. With a strong reputation in the food and drink sector, Salman Amin takes up the role after a highly successful international career spanning 30 years and three continents. Most recently, he [...]...
  • ADM Adds New Line of Specialty Tapioca Starches For the EMEA Region Archer Daniels Midland Company has announced a long term partnership with General Starch Limited (GSL), a leading tapioca starch producer located in Thailand. ADM will have exclusive distribution rights of the GSL modified tapioca starch products in the majority of the European countries, as well as in the Middle East and Africa. This range of [...]...
  • Louis Dreyfus Company to Exit Dairy Louis Dreyfus Company, a leading international merchant and processor of agricultural goods, has announced its decision to exit its dairy business by mid-2019. The move is in line with the company’s strategy over the past three years to exit non-core areas and refocus on its core businesses, including investments in origination markets and expansion along [...]...
  • Lucozade Ribena Suntory to Invest £13 Million in UK Factory Japan-based Suntory Beverage & Food is investing £13 million in its UK-based subsidiary Lucozade Ribena Suntory to install a new, high-speed bottle filler at its factory in Coleford, Gloucestershire. The new filler will produce 1.3 million bottles a day and will be instrumental in increasing productivity and efficiency at the Lucozade Ribena Suntory factory. The investment [...]...

Drinks Concepts For Emotional Wellbeing

Drinks Concepts For Emotional Wellbeing
March 03
08:47 2015

Sensient Flavors has developed new beverage concepts that respond to the rising demand for products that influence and balance our emotional state in a gentle, natural way. Health and wellness benefits are no longer simply a matter of physical nourishment; the emotional influence of foods and drinks is also an important consideration. With that in mind, these new products support manufacturers as they strive to create successful “emotion drinks”.

Sensient is enabling its customers to capitalize on this trend by taking a “soft” approach. Their holistic concepts tap into the power of berries and are based on findings of how colour psychology can influence our moods. The results of which are drinks that deliver a range of harmonious colour-flavour combinations and correspond to a variety of emotional states.

SensientGooseberriesThe four basic concept lines are Relaxing-green, Calming-blue, Uplifting-yellow and Energizing-red. For example, Sensient’s Calming concept combines the juicy, ripe flavour of blueberry with a hop extract, whereas the Relaxing version features gooseberry and hop. Fruity sea buckthorn and ripe apricot notes give the Uplifting drink its distinct taste and Energizing benefits from hints of redcurrant, strawberry and ginger to boost both body and soul. These four base concepts can be adjusted individually to create bespoke products with additional functional ingredients. In addition, Sensient’s flavouring experts can help to mask undesirable off-notes while maintaining a highly desirable overall flavour impact.

Hans-Juergen Sachs, General Manager of Sensient Flavors Beverage Europe, comments: “In our stressful lives, the need for mood balancing food and drinks has steadily increased, to calm us down or to give us an emotional boost. Especially the tea sector currently demonstrates the potential this ‘mood market’ offers. With our holistic concepts for mood drinks, we can help customers to capitalize on this exciting opportunity for versatile beverages.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements