Duck processor introduces new vacuum-skin packaging

 Breaking News
  • Nestlé Inaugurates New Nescafé Dolce Gusto Production in Vietnam Nestlé has inaugurated a new Nescafé Dolce Gusto capsule production line in Dong Nai Province, Vietnam. The site will process an expected 2,500 tons of coffee per year (equivalent to 130 million capsules), using high quality coffee beans from Vietnam. This volume is expected to increase in the coming years. The investment reflects Nestlé’s clear focus on high-growth, [...]...
  • Pink Lemonade Yogurt? Arla Brings Indulgence to New Markets Arla Foods is to expand its successful Finnish brand, Ihana, into new markets with the premium yogurt range being launched in Denmark and the UK. Meaning ‘wonderful’ in Finnish, Ihana was launched through an extensive brand launch in 2016 in Finland with an iconic new design. Indulgence is one of the few areas in growth within [...]...
  • Process Components Announces Kemutec Expansion into Netherlands Process Components has announced the expansion of subsidiary company Kemutec in Europe, with the long-established manufacturing brand opening a new office in the Netherlands. The move forms a key part of its global strategy to extend its global territories, significantly grow its revenues and create new jobs. Kemutec has more than three decades’ worth of heritage in [...]...
  • Packaging Automation Supports the Reduction in Plastic Packaging Waste With the launch of the UK Plastics Pact to address the impact plastic waste is having on the environment, retailers and manufacturers are more conscious of single use and non-recyclable plastics and want to cater for the green consumer. The industry is turning to various kinds of eco-friendly packaging with the aim of reducing plastic [...]...
  • Glanbia Cheese Joint Venture to Build New €130 Million Mozzarella Cheese Facility Glanbia Cheese, the joint venture business between Glanbia plc and Leprino Foods, plans to build a new, world-class mozzarella cheese manufacturing facility in Portlaoise, County Laois, Ireland. A site for the new facility has been identified at the recently established Togher National Industrial Estate in Portlaoise. A total of €130 million will be invested in [...]...

Duck processor introduces new vacuum-skin packaging

July 02
10:35 2013

Maple Leaf Farms, an Indiana food processor specializing in duck products, has introduced vacuum-skin packaging for all of its retail raw duck breast and duck leg products.

The new packaging comes after the company spent significant efforts and exploring various packaging configurations that would benefit consumers and boost their brand. The processor wanted packaging that would protect the product, show off the meat inside and appeal to consumers.

Consumer preference

The company decided upon vacuum-skin packaging; according to research firm Brand Amplitude, 75% of consumers polled preferred the visibility of the new vacuum skin pack in a side-by-side comparison with the existing carton; the consults were fairly consistent across age group, gender, duck purchase frequency and Maple Leaf Farm customer versus non-customer.

The company reports that the vacuum skin packaging outperformed the carton on all positive descriptors: taste, health, premium product, gourmet product.

According to Cindy Turk, director of duck marketing for Maple Leaf Farms, escalating consumer interest in preparing duck at home led to the packaging transition.

“The new packaging provides a means for consumers to examine the entire product, which is an important factor when purchasing raw food, particularly high-end proteins,” she said.

Packaging benefits

The packaging, currently on the market, offers a number of new features and benefits, according to the company:

– A clear view of the entire product lets shoppers see the meat’s quality and portion size.

– An easy-peel corner makes opening the package convenient.

– The reverse side of the product label bears cooking instructions.

– The new package contains 17% less materials than the previous one.

The new package also affords retailers a number of display options. They can be shown upright in customized trays, or on a pegboard.

The company offers its vacuum-skin-packed duck breast in three flavors (plain, roasted garlic and honey orange), in fresh or frozen versions, with nine breasts per case. Duck legs are sold with no marinade; they are packed two legs per package, six to a case, fresh or frozen.

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here