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Dunnes Becomes Ireland’s Largest Supermarket

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Dunnes Becomes Ireland’s Largest Supermarket

Dunnes Becomes Ireland’s Largest Supermarket
November 25
09:31 2016

The latest supermarket share figures from Kantar Worldpanel in Ireland, for the 12 weeks ending 6 November 2016, show Dunnes Stores is now Ireland’s largest grocery retailer. The retailer increased its market share to 22.6% during the past 12 weeks to clinch the top spot – up from 22.0% this time last year.

David Berry, director at Kantar Worldpanel, explains: “Dunnes’ strong performance is largely down to its continued success in encouraging larger shopping trips via its innovative “Shop & Save” promotional campaign. Persuading shoppers to add one extra item to every basket – worth €3.20 on average – may not sound like much, but across the country this adds up to an additional €2.8 million each week. Growth across a wide range of categories has contributed to the retailer’s overall sales increase of 6.7% year on year, with toiletries, alcohol, frozen food and confectionery performing particularly well.”

Now capturing 22.4% of grocery spending, SuperValu continues to enjoy a positive performance with an increase in sales of 2.3% year-on-year. More shoppers have chosen to visit the retailer this year but they have also spent more, parting with an additional 80c per trip on average.

Tesco remains on an upward trajectory, with value sales falling by just 0.6% in the past 12 weeks and volume sales increasing compared with last year: the grocer’s market share now stands at 21.4%.

David Berry continues: “Lidl’s share of the market has increased slightly to 11.4%, with sales growth of 5.3%. Aldi’s strong performance continues with sales growing by 6.6% year on year – leading to a healthy increase in market share from 11.1% last year to 11.3% in the past 12 weeks. Aldi has seen the biggest boost to its shopper numbers during the latest quarter with an extra 40,000 households visiting the retailer and also returning more often.”

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