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Edrington Purchases The Glenrothes Brand From Berry Bros & Rudd

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Edrington Purchases The Glenrothes Brand From Berry Bros & Rudd

Edrington Purchases The Glenrothes Brand From Berry Bros & Rudd
May 04
09:46 2017

Edrington, the international premium spirits company, has acquired The Glenrothes Speyside Single Malt Scotch whisky brand for an undisclosed sum from Berry Bros & Rudd, Britain’s oldest wine and spirits merchant. The sale will see The Glenrothes brand reunited with The Glenrothes distillery and cooperage, which have been owned and run by Edrington via Highland Distillers continuously since 1887.

Berry Bros & Rudd has distributed The Glenrothes in international markets since 1995 and purchased the brand from Highland Distillers in 2010. During this time the brand has grown to become a significant participant in the growing single malt Scotch whisky market.

Paul Ross, managing director of Edrington’s super premium business unit, says: “We are very pleased to be reuniting the brand with its distillery and we know it will be an excellent member of Edrington’s leading family of premium brands, including The Macallan and Highland Park. We are very much looking forward to accelerating the growth of this award-winning single malt in international markets.”

Berry Bros & Rudd will continue to distribute The Glenrothes in the UK. Edrington and its joint venture distribution companies already distribute the brand in several of its key markets, including Spain, the Nordics, Asia and travel retail. The Glenrothes will also now be distributed by Edrington Americas in the USA, which is the world’s largest market for premium spirits. Existing distribution contracts will transfer to Edrington with the brand.

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