FDBusiness.com

EIPC Brings Production of the SUBWAY® Brand Cookies to Europe

 Breaking News
  • KK Foods Plans £5.5 Million Expansion KK Fine Foods, a leading frozen food manufacturer based at Deeside in Wales, is set to expand and diversify with support from the Welsh Government, creating an additional 40 new...
  • Nestlé Launches Fund to Boost Packaging Innovation Nestlé has announced that it will invest up to SFr2 billion (€1.86 billion) to lead the shift from virgin plastics to food-grade recycled plastics and to accelerate the development of...
  • Bosch Packaging Technology is Now Syntegon Syntegon Technology is the new name for Bosch Packaging Technology, following the sale of the former Bosch division. Headquartered in Waiblingen, Germany, Syntegon Technology’s business focus is on intelligent and...
  • Nestlé Launches New KitKat Gold in the UK Nestlé has unveiled a unique addition to its biggest confectionery brand – the new KitKat Gold. KitKat Gold is a combination of trademark crispy wafer on a smooth milk chocolate...
  • 789 Food and Drink Acquisitions in 2019 2019 broke records again for the number of food and drink transactions around the world, with 789 registered on the Zenith Global mergers and acquisitions database, an average of 15...

EIPC Brings Production of the SUBWAY® Brand Cookies to Europe

EIPC Brings Production of the SUBWAY® Brand Cookies to Europe
June 08
11:54 2015

European Independent Purchasing Company (EIPC) has announced that production of the SUBWAY® brand’s cookies has moved to Europe – marking the first time the famous cookies have been produced outside of the United States. The cookies will now be produced at the ARYZTA Bakery in Gerolzhofen in central Germany, and distributed by EIPC to over 4,500 SUBWAY® stores across Europe.

The ARYZTA Bakery will produce over 100 million SUBWAY® cookies a year and different varieties of the SUBWAY® brand’s own label cookies – as Chocolate Chip, Chocolate Chunk, Raspberry Cheesecake, Oatmeal Raisin, White Chip and Macadamia Nut.

The new bakery has been opened to meet the growing demand for the SUBWAY® brand in Europe. By 2020, the number of SUBWAY® stores in Europe is expected to almost double from the current 4,500 to 8,000. “For expansion plans of that magnitude we need suppliers who will grow with us and an organised team responding to the needs of Franchisees and markets appropriately.” explains Ben Fricke, Commercial Director at EIPC.

Formed in 2001 and owned by SUBWAY® franchisees, EIPC is a non-profit making organisation that delivers financial and service benefits to franchisees through volume purchasing and pan-European supply chains. The company is responsible for procuring the SUBWAY® brand’s food, packaging, equipment, utilities and services for over 4,500 stores across Europe.

With all cookie production previously completed in the United States, EIPC has now successfully completed the move to Europe to reduce food miles, allow for a quicker response rate, and create a more flexible supply chain. Wherever possible, the bakery will also use locally sourced ingredients from Germany, strengthening the efficiency and flexibility of the supply chain further. By moving production of the cookies to Germany, they will now be made using free range eggs, as is the case with all of the SUBWAY® brand’s own label products in Europe. That has been a goal of the EIPC’s as part of the SUBWAY® brand’s commitment to responsible sourcing and animal welfare standards.

SubwayCookiesThe location of the new 600 square metre bakery – Gerolzhofen in Germany – was chosen for its central-Europe positioning to provide optimum distribution efficiency to SUBWAY® stores across Europe.  The bakery is an extension of the existing Hiestand Deutschland GmbH bakery, which started operation in 1989. Now owned by ARYZTA – the world’s largest specialty bakery company – construction of the bakery extension has taken a year, with EIPC ensuring the latest technological developments and advancements are featured throughout.  The bakery also has a state-of-the-art research and development centre, which EIPC will use to work with SUBWAY® and ARYZTA on ongoing cookie innovation.

The new cookie bakery has also benefited the Gerolzhofen community, with a number of job opportunities created.  An additional 50 positions have been recruited for and filled to produce the SUBWAY® brand’s cookies; now 350 employees are working at the ARYZTA bakery.


Warning: count(): Parameter must be an array or an object that implements Countable in /home/fdbusiness/public_html/wp-content/themes/legatus-theme/includes/single/post-tags.php on line 5
Share

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

[eventlist]

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements