Emmi to Use Swiss National Day to Promote New Umbrella Brand
Switzerland celebrates its birthday on August 1st. Together with internationally renowned light artist Gerry Hofstetter, Emmi, the country’s largest dairy group, is giving the Swiss population a special present to mark the occasion. The artist will illuminate well-known buildings in all four corners of the country on 1st August 2010. The light installations play on the new imagery of the Emmi umbrella brand.
Emmi’s entire product range is being repositioned under the ‘Emmi’ umbrella brand. Typical Swiss symbols and the silhouette of a mountain peak in the dominant colours red and white are the key elements of the packaging. Products from the yoghurt, desserts, ice cream, natural cheese, fondue, raclette, mozzarella, milk, cream and butter segments are marketed as part of the Emmi range.
The uniform ‘Swiss-look’ design has all the benefits of an umbrella brand and aims to increase consumer awareness. The redesigned ‘Emmi’ range of products will be available from August 2010 in Switzerland, Germany and Austria.
“The simultaneous illuminations in Lucerne, Graubunden, Ticino and Vaud express the shared identity of the cantons and Emmi’s ties with Switzerland. The typical national symbols that Gerry Hofstetter is using for the illuminations will trigger a real sense of national pride. It’s a thank you to our loyal suppliers and consumers,” explains Robin Barraclough, head of marketing at Emmi Group.
