FDBusiness.com

Environment an Increasingly Important Factor in Consumers’ Purchasing Decisions

 Breaking News
  • KK Foods Plans £5.5 Million Expansion KK Fine Foods, a leading frozen food manufacturer based at Deeside in Wales, is set to expand and diversify with support from the Welsh Government, creating an additional 40 new...
  • Nestlé Launches Fund to Boost Packaging Innovation Nestlé has announced that it will invest up to SFr2 billion (€1.86 billion) to lead the shift from virgin plastics to food-grade recycled plastics and to accelerate the development of...
  • Bosch Packaging Technology is Now Syntegon Syntegon Technology is the new name for Bosch Packaging Technology, following the sale of the former Bosch division. Headquartered in Waiblingen, Germany, Syntegon Technology’s business focus is on intelligent and...
  • Nestlé Launches New KitKat Gold in the UK Nestlé has unveiled a unique addition to its biggest confectionery brand – the new KitKat Gold. KitKat Gold is a combination of trademark crispy wafer on a smooth milk chocolate...
  • 789 Food and Drink Acquisitions in 2019 2019 broke records again for the number of food and drink transactions around the world, with 789 registered on the Zenith Global mergers and acquisitions database, an average of 15...

Environment an Increasingly Important Factor in Consumers’ Purchasing Decisions

Environment an Increasingly Important Factor in Consumers’ Purchasing Decisions
July 23
10:44 2015

In a global survey of some 6,000 consumers across 12 different countries, more than three-quarters claimed that environmentally sound packaging has an influence on the beverage brand they buy.

The survey, carried out this year for Tetra Pak, revealed a growing appetite among consumers for products that tick the right environmental boxes. When asked about recent purchasing habits, two-thirds said they have bought environmental products, even when they cost more, while around the same proportion have avoided specific brands or items due to environmental concerns.

Across the 12 countries surveyed, environmental factors were a considerably stronger influence on beverage brand choice in developing markets like China, Turkey, Brazil and India than in developed areas like the UK, the USA or Japan. Indeed, in India, China and Turkey, more than 60% of those surveyed said they always look for environmental information on the beverage products they buy, compared with less than 25% in the USA, UK and Japan.

Man and boy sitting in the grass

Man and boy sitting in the grass

In response, a parallel survey among food manufacturers showed that the majority of them have included environment as part of their business strategy. More than half are now sharply focused on using responsibly sourced materials, with more and more seeing renewable materials as a key element in product differentiation.

“Consumers expect companies to do more on environment these days, and are increasingly checking information about a product before they buy. As a partner to the dairy and beverage industry, Tetra Pak is committed to helping customers meet consumer expectations by looking at the whole life of the products we supply,” says Mario Abreu, Vice President Environment at Tetra Pak. “This includes: sourcing raw materials responsibly, continuously improving energy efficiency in processing and filling lines, designing products that use more renewable materials and enable easier recycling, and providing specialist services to help customers reduce environmental impact in their own operations.”

Read more about our 2015 Environment Research here.


Warning: count(): Parameter must be an array or an object that implements Countable in /home/fdbusiness/public_html/wp-content/themes/legatus-theme/includes/single/post-tags.php on line 5
Share

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

[eventlist]

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements