FDBusiness.com

European Organic Food Market Continues to Grow

 Breaking News
  • Younger British Consumers Turn Over a New Leaf on Tea New research from Mintel reveals that as many as 37% of British consumers aged 25-34 have drunk 5-6 different types of tea at home or in the workplace over the past month*, compared to just 3% of those aged 55+. Furthermore, Brits aged 25-34 are the most likely to drink every variety of tea tracked by [...]...
  • Irish Consumer Confidence Hits New High Consumer confidence in Ireland has hit its highest level since the recession and is now the fourth most confident country in Europe, according to the latest Nielsen Global Survey of Consumer Confidence and Spending Intentions. The Republic of Ireland’s Consumer Confidence Index score – which measures attitudes each quarter on topics including personal finances and job prospects [...]...
  • Fifth Acquisition For Frutarom in 2017 Frutarom Industries, one of the world’s 10 largest companies in the field of flavours and natural specialty fine ingredients, continues its momentum of acquisitions and the implementation of its rapid and profitable growth strategy by agreeing to purchase of 100% of the shares of the UK company Flavours and Essences (UK) Ltd (F&E) for approximately [...]...
  • Market-leading Food Contact Conference, Plastics & Paper in Contact with Food – 4-7 December, Berlin Over 200 experts from across the food contact industry will come together in Berlin, Germany from 4–7 December 2017 to attend Smithers Pira’s Plastics & Paper in Contact with Foodstuffs (P&P) –http://www.food-contact.com/plastics-paper. With the European Commission having recently published EU regulation 752/2017 amending EU Regulation 10/2011 on plastic materials and articles intended for food contact, all [...]...
  • Croxsons’ Stunning Black Bottle For 6 O’Clock Gin’s Limited Edition Debut Leading glass packaging company Croxsons has supplied Bristol based distiller, 6 O’Clock Gin, with a stunning black bottle for their first limited edition gin product – the Brunel Edition. Since Bramley & Gage’s partnership with Croxsons for the re-launch of their 6 O’Clock gin, the Brunel Edition is the first limited edition gin for 6 O’Clock [...]...
  • Carlsberg Group Remains on Course Carlsberg Group has announced organic and reported net revenue growth of 2% to DKr31.77 billion (€4.27 billion) for the first half of 2017 although group beer volumes fell organically by 3%, chiefly due to a decline in Russia. Operating profit was up 15% organically, with all three regions – Western Europe, Eastern Europe and Asia [...]...

European Organic Food Market Continues to Grow

European Organic Food Market Continues to Grow
August 26
13:42 2010

EU-27 demand for organic products continues to grow. The European organic consumer market is the biggest in the world, and was worth about $26b in 2008. The largest markets are in descending order Germany, France, the UK and Italy as they represent 72% of European organic sales. The highest market share and sales per person of organic food products are in Denmark, Austria and Switzerland.

In the EU, around 4% of the agriculture land is under organic production methods. Reasons triggering the demand for organic food in the EU are the series of food scandals, as well as the increasing interest in health, environment issues, and animal welfare.

Despite the current economic situation, the demand for organic products in the EU continues to grow as organics have gone mainstream. The most important driver is considered to be the predominance of large supermarket chains, which has resulted in a greater availability of organic products. Not only have supermarkets embraced organic products, increasingly they have placed organic products on the shelves next to non-organic products. As a result they have become available for a larger audience. Specialty stores of organic products still play an important role as they are also becoming more professional and offer a wider assortment than regular supermarkets.

Consumers of organic products in Europe can roughly be divided in two groups – regular buyers and light buyers. Regular buyers represent a rather small group that has been buying organic products for decades. This group includes environmentalists, lovers of nature, and socially conscious people. Although this group is small, they are responsible for almost half of European organic sales. Regular buyers tend to buy at organic specialty shops or farmers’ markets. For them price is not an important purchasing decision factor.

The second and much bigger group is quite different. Double-Income-No-kids households, older consumers (aged 50-75) and New-Trends seekers will fall in this group. They buy organic products for various reasons, including healthy lifestyle, food safety concerns, animal welfare, sustainability, quality and taste of food, price, innovative packaging. This light buyers group purchase organic products mainly at hyper/supermarkets. This is the group that the organic industry should focus on to generate further growth in the near future.

At the retail level, the distribution of organic products is different in each Member State. In the UK and Nordic countries for instance most organic food sales are generated in supermarkets. In the Netherlands the market for supermarkets and organic specialty shops is more evenly divided. In neighbouring Germany, discounters and supermarkets dominate the distribution market for organic food, predominantly under their private labels. In Spain and Italy most organic sales are generated in organic specialty shops.

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2017drinktec
  • September 13, 2017FI Asia
  • September 19, 2017PROCESS EXPO 2017
  • September 22, 2017Global Summit on Food & Beverages
AEC v1.0.4

The Magazine

F&D Business Preferred Suppliers

Advertisements