FDBusiness.com

European Soft Drinks Industry Sets Ambitions to Make its Plastic Packaging More Sustainable

 Breaking News
  • Pernod Ricard to Acquire Super-premium Italian Gin Brand Pernod Ricard is acquiring Italian super-premium gin brand Malfy from Biggar & Leith for an undisclosed price. Malfy is a range of super-premium gins distilled by the Vergnano family in the Italian region of Moncalieri, and already present in several international markets such as the United States, United Kingdom and Germany. Each gin in the [...]...
  • Nestlé and Carrefour Give Consumers Access to Blockchain Platform Nestlé and Carrefour, the French retail group, have announced that they are giving consumers access to blockchain data for Mousline purée in France. This is the first time that Nestlé is sharing information on its products with consumers via a blockchain platform. Consumers can use their smartphone or other device to scan a QR code on [...]...
  • Plastics Action Alliance Sets Targets to Achieve Sustainable Reduction in Use of Plastic in Ireland Plastics Action Alliance, the recently formed group that comprises of 11 leading agricultural processing and food businesses in Ireland, has set out its key objectives. The industry leading group aims to significantly reducing the use of plastic packaging across its members’ operations. Formed at the end of 2018, the Plastics Action Alliance is a collaboration that [...]...
  • Carlsberg UK Gets Honest About Its Beer Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of its flagship beer brand. Expected to reach 97% of the UK, the £20 million campaign conceived in collaboration with agency partners Fold7, Clifford French and Initiative – trades on the equity of the brand’s renowned [...]...
  • Alternative Proteins Challenge Dairy Dominance The value of the sports nutrition market is set to grow by around 8% per year to reach over US$17 billion globally in 2021, according to Innova Market Insights’ forecasts. The mainstreaming of the market has led to a surge in interest in plant-based alternatives with the traditional dominance of whey and other dairy proteins [...]...

European Soft Drinks Industry Sets Ambitions to Make its Plastic Packaging More Sustainable

European Soft Drinks Industry Sets Ambitions to Make its Plastic Packaging More Sustainable
October 02
09:37 2018

UNESDA Soft Drinks Europe has announced a set of EU-wide ambitions to make the sector’s plastic packaging more sustainable. The ambitions aim to contribute towards building a circular model for plastic packaging by improving its recyclability, recycled content, collection, and reuse. The ambitions cover the EU28 plus Switzerland and Norway and are made by UNESDA’s network of 23 national federations and 9 corporate members.  Individual members may choose to go beyond these ambitions.

Beverage packaging is the most collected packaging in the EU and large soft drinks companies have been instrumental in driving up recycling rates by establishing and running many of the packaging recovery organisations across the EU.

The sector has already taken significant steps to make soft drinks packaging more sustainable and reduce its carbon footprint – including light-weighting programmes to reduce the amount of raw materials used; increasing the use of recycled materials and removing technical barriers to recyclability.

“Achieving circularity through optimal collection, recycling and use of recycled PET is a top priority for our industry,” explains UNESDA Director General, Sigrid Ligné. “UNESDA members want all their packaging, including plastics, to be collected and recycled and not discarded on our streets, oceans and waterways. To achieve this, packaging collection systems must be well designed, set-up and managed by industry. Improved collection and recycling, alongside greater consumer awareness, are key to increasing the rPET content of beverage bottles.”

The ambitions are that:

* By 2025 100% of soft drinks primary plastic packaging will be recyclable;

* By 2025 soft drinks PET bottles will contain a minimum 25% recycled material on average;

* Collection rates of soft drinks primary plastic packaging for recycling will be further increased and optimised in all EU markets in collaboration with other packaging recovery actors;

* Soft drinks primary plastic packaging will be reused – including refillable bottles – where it makes environmental and economic sense.

The UNESDA ambitions also contribute to the EU’s bold objectives including the European Strategy for Plastics in a Circular Economy – which calls for ‘industry associations’ to ‘come forward with voluntary pledges to boost the uptake of recycled plastics’; and the proposal for a Directive on the reduction of the impact of certain plastic products on the environment – which seeks a ‘positive impact on collection rates, the quality of the collected material and subsequent recycling’ in particular for ‘beverage bottles’.

The soft drinks sector supports growth of a secondary raw material market that makes food grade quality rPET sufficiently available, accessible and affordable. With these conditions met it is ready to go way beyond its current target of a minimum 25% recycled material on average.

The newly launched ambitions underline the European soft drinks industry’s commitment to increasing rates of collection for recycling across the EU. The sector will play its part in tackling the societal challenge of packaging waste by continuing its collaboration with other actors and driving ongoing packaging innovation and improvement in the future.

UNESDA was established in 1958 and is a Brussels-based association representing the European soft drinks industry. Its membership includes both companies and national associations from across Europe.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
  • June 25, 2019BevExpo 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements