FDBusiness.com

Europe’s Brewers Lead Drinks Sector in Providing the Information Consumers Want

 Breaking News
  • Chivas Brothers Opens New Head Office Chivas Brothers, the Scotch whisky business of Pernod Ricard, has opened a new 27,000 sq ft head office in the centre of Glasgow. Jean-Christophe Coutures, chairman and chief executive of Chivas Brothers, says: “We need to keep moving with the times and this is the beginning of a new and exciting chapter for Chivas Brothers [...]...
  • Unilever Achieves 100% Renewable Electricity Across Five Continents Unilever has announced that its factories, offices, R&D facilities, data centres, warehouses and distribution centres across five continents are now powered by 100% renewable grid electricity. As far as possible, Unilever’s transition to renewable electricity has been delivered through supporting the development of local renewable energy markets, with 38% of its grid electricity supplied through [...]...
  • Landmark Court Ruling Opens the Way For Launch of Signum® by Quinn A recent landmark patent ruling has heralded the launch of Signum® by Quinn, a mono PET plastic tray.  The arrival of Signum® by Quinn follows a long and successful patent challenge by Irish plastic packaging manufacturer Quinn Packaging, against patents held by Klöckner Pentaplast and Faerch. In July the Intellectual Property Enterprise Court (IPEC) in [...]...
  • Danish Crown Presents its New Brand Identity Farmer-owned Danish Crown is setting a new direction towards a more sustainable future from farm to fork. A new brand and narrative will make it clearer to customers and consumers that Danish Crown has started this transformation. At the same time, Tulip Food Company is to change its name to Danish Crown Foods. Danish Crown plans [...]...
  • Lantmännen and Yara Lead the Way Towards World’s First Fossil Free Food Chain Lantmännen, the Nordic region’s leader in agriculture, machinery, bioenergy and food products, and Yara, thespecialist in agricultural products and environmental protection agents, are taking a pioneering role in the transformation of the food system. The partners will launch a pilot project with the ambition to introduce the world’s first certified fossil free food chain. This move [...]...

Europe’s Brewers Lead Drinks Sector in Providing the Information Consumers Want

Europe’s Brewers Lead Drinks Sector in Providing the Information Consumers Want
September 28
09:27 2016

In 2016 many beer brands started the process of updating their labels and online information platforms and, by the end of 2017, over half of the beer brewed in the EU will carry ingredients and nutrition information. This follows the March 2015 commitment by The Brewers of Europe to voluntarily go beyond current EU legislative requirements for such declarations, which exempt alcoholic beverages of more than 1.2% ABV (alcohol by volume).

“Brewers are immensely proud of the beers they brew and the ingredients used to produce them,” says Pierre-Olivier Bergeron, Secretary General of The Brewers of Europe. “We want Europe’s consumers to know the ingredients in beer and how these beers can fit within a balanced lifestyle.”

“Brewers already label the alcohol content on their beer brands,” he explains, “but we also agree with consumer groups that citizens would benefit from having access to the ingredients and nutrition information, allowing them to compare like-for-like facts with all the other beverages available to them, both non-alcoholic and alcoholic. Of course, that will only be possible when equivalent information is provided on other alcoholic beverages.”

This transparency initiative is designed to present the facts to an increasingly eager audience: according to consumer research(1), 86% of Europeans think drinks producers should provide both the ingredients and the nutrition information. It is a central part of the overall consumer information drive in the European Beer Pledge that aims to promote responsible beer consumption as part of a balanced lifestyle.

DiageoIreland2July2016The Brewers of Europe are determined to help their customers make informed drinking choices and their choice to be ahead of the curve in providing information is also well informed: pan-European consumer research shows that a vast and growing majority of European consumers believe they should have access to the same nutrition information per 100ml for alcoholic beverages as are available for any other food and drink product. GfK’s report also highlights that, though levels of interest in the ingredients and energy value vary from country to country, consumers widely welcome the possibilityof accessing the information online as well as offline.

“When it comes to ingredients and nutrition, our overall aim is that we wish to have well -informed consumers,” adds Mr Bergeron. “Fulfilling this wish also means going beyond labelling the products to utilising new technologies that allow consumers to consult the detailed, tailored information that meets their needs. In the last five years, not only the usage of these new technologies, but also their capacity to provide accessible information, has grown exponentially.”

Beyond tailoring communication campaigns to suit country-specific audiences, Europe’s brewers have also launched an online quiz at beerwisdom.eu to inform and entertain drinkers across the region.

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements