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Fanta launches new fruit-based drink in India

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Fanta launches new fruit-based drink in India

February 16
10:05 2016
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FantaCoca-Cola India has revealed that the drink developed to support the country’s farmers is a new Fanta variant made from green mango.

On Friday, FoodBev reported on Coca-Cola’s plans to launch a carbonated juice drink in India, after the country’s prime minister called upon the company to step in and support domestic fruit producers. It is hoped that the new product will inject life into the faltering Indian fruit farming sector, with sales having fallen in recent years.

Fanta green mango is a juice-based fizzy drink that will aim to extend the the Fanta brand and help the farming community, with the company stating it will have more offerings to extend its footprint.

Venkatesh Kini, president of Coca-Cola India and South West Asia, said: “The launch of our latest juice with fizz innovation is rooted in the government’s vision for the food processing sector and the role that the beverage industry can play in benefitting Indian farmers. It is also in keeping with our focus of providing more choice to the consumer.

“With Maaza and Minute Maid range of juices already in our [collection], the addition of Fanta green mango will allow us to further leverage our system’s value chain in procuring ingredients and raw materials from the fruit farming community.”

Made from fruit procured from local farms and local pulp processors, Fanta green mango contains 10.4% mango juice content and promises to provide consumers “an authentic taste experience with the extra zing of carbonation”.

The product will be made available in a 300ml can.

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