Fazer and Rovio Start Strategic Co-operation
Fazer Group and Rovio, the entertainment media company and creator of the globally successful Angry Birds franchise, have signed a strategic co-operation agreement about the development and sales of Angry Birds branded confectionery. The new Angry Birds confectionery will be available in shops in June 2012.
Fazer’s confectionery is already sold in 40 countries all over the world and the company is seeking further international growth. Rovio is also a Finnish brand which has become known worldwide.
“Consumers are increasingly interested in combining new taste sensations with entertainment. This creates new opportunities, and we have identified the joyful and playful field as one of the interesting avenues in our product development,” says Pekka Rantala, managing director of Fazer Bakeries and Confectionery business area.
He adds: “We have been looking for suitable new partners in pursuit of our international growth targets, and the internationally successful Rovio with its super-popular Angry Birds characters fully meets our criteria.”
The co-operation will also include wide-scale utilisation of the social media and surroundings of the Angry Birds game, of which Fazer has previous experience from the Tyrkisk Peber Volcano confectionery launch in autumn 2011.
