FDBusiness.com

Fazer and Rovio Start Strategic Co-operation

 Breaking News
  • Glanbia’s Strategic Evolution Continues Glanbia, the global nutrition group, has reported a 7% rise in wholly owned revenue from continuing operations to €2.387 billion (up 9.2% constant currency) for the financial year ended 30 December 2017. The drivers of this revenue growth were a 5.3% improvement in volume, a 0.2% increase in price and a 3.7% contribution from acquisitions. [...]...
  • Green Light For Acquisition of Bake & Co by Dr Oetker The European Commission has approved, under the EU Merger Regulation, the acquisition of Bake & Co of Belgium by Dr Oetker of Germany. Bake & Co supplies frozen bakery products sold as ‘bake-off’ to retail and food service customers. Dr Oetker is active in the supply of food products, alcoholic and non-alcoholic beverages, specialty phosphates, [...]...
  • Harrogate Water Announces Move to Recycled PET Plastic In a landmark move towards achieving a circular economy, Harrogate Water, Britain’s oldest bottled water brand, has announced it has successfully secured sufficient availability of recycled PET (rPET), to ensure all product shall contain 50 per cent recycled content from April 2018. The amount of recycled PET content, all guaranteed UK post-consumer supply, will match that [...]...
  • Meyn Introduces New Meyn Vent Cutter 240 For Vent Drilling at High Speeds The new Vent cutter 240 has been designed to operate at high speeds, up to 13,500 bph without sacrificing accuracy or adding yield loss. Optimal positioning of the bird relative to the vent knife before and during drilling ensures the most optimal cut independent of the weight ranges that are processed. The machine ensures consistently low [...]...
  • Arla Foods Achieves Record Organic Revenue Growth in 2017 Strong performances by Arla Foods’ global brands, its international markets, and the ingredients business ensured a year of high growth for international dairy co-operative Arla Foods in 2017, as it delivered a 27.4% increase in pre-paid milk price to its farmer owners, and a net profit of 2.8% of revenue within its target range. This was [...]...

Fazer and Rovio Start Strategic Co-operation

Fazer and Rovio Start Strategic Co-operation
January 16
16:02 2012

Fazer Group and Rovio, the entertainment media company and creator of the globally successful Angry Birds franchise,  have signed a strategic co-operation agreement about the development and sales of Angry Birds branded confectionery. The new Angry Birds confectionery will be available in shops in June 2012.

Fazer’s confectionery is already sold in 40 countries all over the world and the company is seeking further international growth. Rovio is also a Finnish brand which has become known worldwide.

“Consumers are increasingly interested in combining new taste sensations with entertainment. This creates new opportunities, and we have identified the joyful and playful field as one of the interesting avenues in our product development,” says Pekka Rantala, managing director of Fazer Bakeries and Confectionery business area.

He adds: “We have been looking for suitable new partners in pursuit of our international growth targets, and the internationally successful Rovio with its super-popular Angry Birds characters fully meets our criteria.”

The co-operation will also include wide-scale utilisation of the social media and surroundings of the Angry Birds game, of which Fazer has previous experience from the Tyrkisk Peber Volcano confectionery launch in autumn 2011.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • February 25, 2018fish international
  • February 27, 2018Warsaw Gastro Show
  • February 27, 2018Int'l Food Fair
  • February 28, 2018GAST
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements