FDBusiness.com

FiE 2015 Preview: Women are the Next Big Market Opportunity, Says Arla Foods Ingredients

 Breaking News
  • Nestlé Inaugurates New Nescafé Dolce Gusto Production in Vietnam Nestlé has inaugurated a new Nescafé Dolce Gusto capsule production line in Dong Nai Province, Vietnam. The site will process an expected 2,500 tons of coffee per year (equivalent to 130 million capsules), using high quality coffee beans from Vietnam. This volume is expected to increase in the coming years. The investment reflects Nestlé’s clear focus on high-growth, [...]...
  • Pink Lemonade Yogurt? Arla Brings Indulgence to New Markets Arla Foods is to expand its successful Finnish brand, Ihana, into new markets with the premium yogurt range being launched in Denmark and the UK. Meaning ‘wonderful’ in Finnish, Ihana was launched through an extensive brand launch in 2016 in Finland with an iconic new design. Indulgence is one of the few areas in growth within [...]...
  • Process Components Announces Kemutec Expansion into Netherlands Process Components has announced the expansion of subsidiary company Kemutec in Europe, with the long-established manufacturing brand opening a new office in the Netherlands. The move forms a key part of its global strategy to extend its global territories, significantly grow its revenues and create new jobs. Kemutec has more than three decades’ worth of heritage in [...]...
  • Packaging Automation Supports the Reduction in Plastic Packaging Waste With the launch of the UK Plastics Pact to address the impact plastic waste is having on the environment, retailers and manufacturers are more conscious of single use and non-recyclable plastics and want to cater for the green consumer. The industry is turning to various kinds of eco-friendly packaging with the aim of reducing plastic [...]...
  • Glanbia Cheese Joint Venture to Build New €130 Million Mozzarella Cheese Facility Glanbia Cheese, the joint venture business between Glanbia plc and Leprino Foods, plans to build a new, world-class mozzarella cheese manufacturing facility in Portlaoise, County Laois, Ireland. A site for the new facility has been identified at the recently established Togher National Industrial Estate in Portlaoise. A total of €130 million will be invested in [...]...

FiE 2015 Preview: Women are the Next Big Market Opportunity, Says Arla Foods Ingredients

FiE 2015 Preview: Women are the Next Big Market Opportunity, Says Arla Foods Ingredients
November 23
10:08 2015

Natural whey protein solutions that appeal to female consumers will be the key theme for Arla Foods Ingredients at Food Ingredients Europe 2015.

As many as 75% of women identify themselves as the primary shoppers in their households, according to specialist consultants Female Factor[1], highlighting their important position as the main decision-makers in the food and beverage market. However, with 76% of women stating they look carefully at the nutrition information on labels[2], it’s also clear that the ingredients that manufacturers choose to put in their products have never been more important.

Research from the US shows that protein is in the top three ingredients mothers look for in products they are buying for themselves and their children[3]. Exhibiting on Stand 6F9 at FIE 2015, Arla Foods Ingredients will showcase a wide range of whey protein concepts that will illustrate how food and beverage manufacturers can create healthy products women will want to buy for themselves and their families. Low calorie solutions for yoghurt and cheese, and highly nutritious protein bars for pregnant women, are just a few examples of the latest innovative concepts visitors to the show will be able to view.

Lars Vestergaard Nielsen, Marketing Communication Manager at Arla Foods Ingredients, said: “Female consumers represent the next big market opportunity for food and beverage companies, and whey protein is the perfect ingredient to create products for women. It offers excellent versatility in terms of its naturalness, health benefits and ease of use in manufacturing processes. It also offers the benefit of a high level of recognition among female consumers and a neutral taste that ensures it will not impair flavour in food and beverage applications.”

[1] http://www.thefemalefactor.com/statistics/statistics_about_women.html

[2] Nielsen (2015) Men’s and women’s Wellness Perceptions Can Carry Weight http://www.nielsen.com/us/en/insights/news/2015/mens-and-womens-wellness-perceptions-can-carry-weight.html

[3] Marketing to Moms Coalition (2011) State of the American Mom 2011 Highlights http://www.marketingtomomscoalition.org/docs/2011-SOAM-Highlights.pdf

 

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements