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FiE 2015 Preview: Women are the Next Big Market Opportunity, Says Arla Foods Ingredients

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FiE 2015 Preview: Women are the Next Big Market Opportunity, Says Arla Foods Ingredients

FiE 2015 Preview: Women are the Next Big Market Opportunity, Says Arla Foods Ingredients
November 23
10:08 2015

Natural whey protein solutions that appeal to female consumers will be the key theme for Arla Foods Ingredients at Food Ingredients Europe 2015.

As many as 75% of women identify themselves as the primary shoppers in their households, according to specialist consultants Female Factor[1], highlighting their important position as the main decision-makers in the food and beverage market. However, with 76% of women stating they look carefully at the nutrition information on labels[2], it’s also clear that the ingredients that manufacturers choose to put in their products have never been more important.

Research from the US shows that protein is in the top three ingredients mothers look for in products they are buying for themselves and their children[3]. Exhibiting on Stand 6F9 at FIE 2015, Arla Foods Ingredients will showcase a wide range of whey protein concepts that will illustrate how food and beverage manufacturers can create healthy products women will want to buy for themselves and their families. Low calorie solutions for yoghurt and cheese, and highly nutritious protein bars for pregnant women, are just a few examples of the latest innovative concepts visitors to the show will be able to view.

Lars Vestergaard Nielsen, Marketing Communication Manager at Arla Foods Ingredients, said: “Female consumers represent the next big market opportunity for food and beverage companies, and whey protein is the perfect ingredient to create products for women. It offers excellent versatility in terms of its naturalness, health benefits and ease of use in manufacturing processes. It also offers the benefit of a high level of recognition among female consumers and a neutral taste that ensures it will not impair flavour in food and beverage applications.”

[1] http://www.thefemalefactor.com/statistics/statistics_about_women.html

[2] Nielsen (2015) Men’s and women’s Wellness Perceptions Can Carry Weight http://www.nielsen.com/us/en/insights/news/2015/mens-and-womens-wellness-perceptions-can-carry-weight.html

[3] Marketing to Moms Coalition (2011) State of the American Mom 2011 Highlights http://www.marketingtomomscoalition.org/docs/2011-SOAM-Highlights.pdf

 

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