FDBusiness.com

Firmenich Launches Advanced Natural Flavour Solutions For High Protein Beverages

 Breaking News
  • Glanbia Cheese Joint Venture to Build New €130 Million Mozzarella Cheese Facility Glanbia Cheese, the joint venture business between Glanbia plc and Leprino Foods, plans to build a new, world-class mozzarella cheese manufacturing facility in Portlaoise, County Laois, Ireland. A site for the new facility has been identified at the recently established Togher National Industrial Estate in Portlaoise. A total of €130 million will be invested in [...]...
  • PepsiCo Reveals the 10 Finalists Joining its 2018 Nutrition Greenhouse Programme PepsiCo has announced the 10 entrepreneurs that will form the second class of its health and wellness incubator in Europe. First launched in 2017 to support the next generation of food and beverage entrepreneurs, the PepsiCo Nutrition Greenhouse programme offers each of the 10 participating companies a €20,000 grant, and access to PepsiCo mentors and experts to take [...]...
  • PureCircle Increases Capacity to Supply Reb M PureCircle, the world’s leading producer and innovator of stevia sweeteners, has announced that its recent advances in expanding capacity now enable it to supply significantly more Reb M to global beverage and food companies. Using beverage sweetening as an equivalized example, PureCircle can now supply enough Reb M to sweeten about 500 million cases of zero-calorie [...]...
  • Introducing the Propack Synchronized Staging Transfer Model PSST/120 Propack has announced a new, economical, safe product delivery system that uses stepper servo technology to receive randomly presented products from baggers, pouchers and flow wrappers to synchronise product delivery to high-speed cartoning machines. With a maximum packing rate of 120 packs per minute (PPM) to 80 twin PPM (depending on product size), the PSST/120 [...]...
  • Bel to Produce Mini Babybel at its First Canadian Factory Bel Group, a world leader in branded cheese and a major player in the healthy snack market, plans to build its first Canadian plant in Sorel-Tracy, Quebec. The facility, which is scheduled to begin commercial production in early 2020, will be fully dedicated to producing Mini Babybel® cheese. These dairy snacks encased in small and [...]...

Firmenich Launches Advanced Natural Flavour Solutions For High Protein Beverages

Firmenich Launches Advanced Natural Flavour Solutions For High Protein Beverages
October 16
13:48 2017

Firmenich, the world’s largest privately-owned company in the flavour and fragrance industry, has officially launched its Protein Shield Flavors, a new line of natural flavour solutions aimed to help developers address the challenges they face when creating beverage products with high protein content.

“These natural solutions confirm Firmenich’s deep commitment to advancing health and wellness,” says Chris Millington, President of Flavors. “By making healthy taste delicious we aim to make the healthy choice easier for consumers.”

High-protein beverages provide essential nutrients and have become one of the fastest growing drink categories, with global launches increasing 35% from 2012 to 20161. However, the bitter and astringent taste of protein is rarely appealing to consumers. Even though formulas have improved, it remains a challenge to completely restore the flavour profile to where consumers expect it to be, which is where Protein Shield Flavors can make a difference.

Firmenich’s Protein Shield Flavors combine key tonalities with the company’s TasteGEM® technology, masking the impact protein can have on taste buds. They have been specifically developed to address the intrinsic bitterness, astringency and dry mouthfeel of a number of proteins, while also enhancing the overall flavour profile.

Protein Shield Flavors can help the company’s clients design successful high-protein products, from powder mixes to premium convenience foods, by addressing the following key criteria:
 Delighting the Consumer: Taste is the number one driver for liking a protein-containing product
 Natural: Protein Shield Flavors are all natural
 Health & Nutrition Support: Protein Shield Flavors help to mask not only proteins, but also other functional ingredients used in Sports & Nutrition products.

The Protein Shield portfolio is one of many offerings the company has to help improve the nutritional profile of food and beverages. Protein Shield Flavors were also the recipient of the ‘Most Novel Food Ingredient’ at the 7th Annual Sports & Active Nutrition Summit, held in the Netherlands in the summer of 2017. The summit brings together major players from the food and beverage industry to focus on the future of the sports and active nutrition market.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements