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First Milk Acquires Sports Nutrition Business

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First Milk Acquires Sports Nutrition Business

First Milk Acquires Sports Nutrition Business
May 03
11:18 2012

UK dairy co-operative First Milk has taken another step into the premium functional food sector with the acquisition of sports nutrition company CNP Professional for an undisclosed sum. CNP Professional is headquartered in Manchester where it markets and sells a broad range of quality products for the sports nutrition market. Its products are targeted at dedicated sportsmen and sportswomen and are currently sold through a range of channels.

The company also works directly with a range of professional athletes across a wide spectrum of competitive sports including football, rugby, boxing, cycling, martial arts, triathlon and motor sports.

First Milk chairman Bill Mustoe explains the rationale behind the purchase: “Last September we set up a joint venture with the New Zealand company Fonterra to produce premium whey proteins to go into functional food products for consumers across Europe. That experience and the growth projections on functional foods sharpened our interest, and since last summer we have looked at a number of opportunities that would add value to our existing business.”

He continues: “We were particularly attracted to the sports nutrition sector where the market inBritainhas more than doubled in the last 5 years, with this strong growth predicted to be maintained over the next 5 years.”

CNP Professional is regarded as a good fit for First Milk due to its sector credibility, focused product range, and the fact that it appeals to both mainstream and dedicated sports nutrition users.

“The reason we’re all at First Milk is to build a business that passes back good returns to our farmers in England, Scotland and Wales,” he points out. “While we are rooted inBritain, we have an international perspective and that helps us to see global trends like the increasing focus by consumers on health and nutrition, and take advantage of these trends to shape and diversify our business.”

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