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First order for Brand Protection system

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First order for Brand Protection system

April 22
09:31 2013

Thin Film Electronics has received its first order, from a major global consumer goods company, for the use of Thinfilm Memory for brand protection of packaged goods.The system utilizes special electronic labels to fight counterfeiting.

Thinfilm Memory ™ has an electronic signature that is virtually impossible to replicate, claims the company. In addition this signature can be’ deliberately and predictably modified’ to create a signature which is unique to a product line or manufacturer.. The brand protection device includes  custom-designed  memory labels and a hand-held reader that tests the label on each product and verifies its authenticity.

The labels can be applied to any product using conventional application methods. The protection process, says Thinfilm, makes the memory labels extremely robust and able to withstand rough handling as well as harsh environments.

The company claims the system delivers electronic validation at individual item level, making it easier for consumers to be confident that the product they are buying is authentic. “Each year the largest companies lose billions of dollars due to illegally copied merchandise,” said Davor Sutija, CEO of Thinfilm. “Even authorised dealers may not be able to recognise counterfeit goods as products labels are easy to duplicate. Our low-cost solution provides both distributors and retailers with a powerful weapon to detect fakes.”

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