FDBusiness.com

First order for Brand Protection system

 Breaking News
  • New Chief Executive For Tate & Lyle Tate & Lyle, a global provider of ingredients and solutions to the food, beverage and other industries, with operations in over 30 locations worldwide, has appointed Nick Hampton as Chief Executive with effect from 1 April 2018. Nick Hampton is currently Chief Financial Officer and a Board member of Tate & Lyle. Nick Hampton succeeds Javed [...]...
  • Müller Direct Next Generation Müller, Britain’s biggest producer of branded and private label fresh milk, butter, yogurt, desserts and dairy ingredients, has announced a new initiative to help ambitious young farmers build vibrant dairy businesses for the future. Müller will initially work closely with a group of approximately 25 Müller Direct young farmers who have the potential to create [...]...
  • New Geographical Indication From the Netherlands The Commission has approved the addition of a new product from The Netherlands to the quality register of Traditional Speciality Guaranteed (TSG). ‘Suikerstroop’ is dark brown syrup made of the syrupy liquid left behind during the production of sugar from sugar beet or sugar cane. It has a sweet taste due to its large sugar content (at [...]...
  • Firmenich Extends Capability to Design Innovative and Sustainable Natural Ingredients Firmenich has established an exclusive partnership with Blue Marble Biomaterials, a leading US biotechnology company specialized in natural and sustainable ingredients. With this partnership Firmenich gains direct access to key expertise, from biomimicry to non-GM fermentation, enabling the design of innovative and sustainable natural ingredients for the food, beverage and flavor industries. “At Firmenich, we are committed to [...]...
  • Tetra Pak Pledges Support For EU Plastics Strategy Tetra Pak has pledged to support the European Commission’s Plastics Strategy, announced as part of the EU Action Plan for a Circular Economy. The company will: Work with industry partners to ensure that by 2030, recycling solutions are in place for all components of beverage cartons so they can be fully recycled across Europe; Substantially increase the use [...]...

First order for Brand Protection system

April 22
09:31 2013

Thin Film Electronics has received its first order, from a major global consumer goods company, for the use of Thinfilm Memory for brand protection of packaged goods.The system utilizes special electronic labels to fight counterfeiting.

Thinfilm Memory ™ has an electronic signature that is virtually impossible to replicate, claims the company. In addition this signature can be’ deliberately and predictably modified’ to create a signature which is unique to a product line or manufacturer.. The brand protection device includes  custom-designed  memory labels and a hand-held reader that tests the label on each product and verifies its authenticity.

The labels can be applied to any product using conventional application methods. The protection process, says Thinfilm, makes the memory labels extremely robust and able to withstand rough handling as well as harsh environments.

The company claims the system delivers electronic validation at individual item level, making it easier for consumers to be confident that the product they are buying is authentic. “Each year the largest companies lose billions of dollars due to illegally copied merchandise,” said Davor Sutija, CEO of Thinfilm. “Even authorised dealers may not be able to recognise counterfeit goods as products labels are easy to duplicate. Our low-cost solution provides both distributors and retailers with a powerful weapon to detect fakes.”

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • January 17, 2018Anfas Food Product
  • January 19, 2018International Green Week
  • January 20, 2018Sigep Rimini
  • January 24, 2018International Bulk Wine and Spirits Show (IBWSS)
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements