First pan-European Corporate Comms and Public Affairs Agency Team Focuses on Food

 Breaking News
  • Ornua Delivers Record Revenue Ornua, Ireland’s largest exporter of Irish dairy products which supplies to over 110 countries worldwide, has reported record revenue of €2.1 billion for the year ended 30 December 2017. It marks the first year of Ornua’s new five-year growth plan, ‘Ornua 2021’, which positions the business as a leading global dairy organisation that delivers results [...]...
  • Danish Crown Becomes European Market Leader in Pepperoni Toppings For Pizzas Danish Crown has acquired the Danish pepperoni giant DK-Foods to become the European market leader in pepperoni toppings for pizzas. DK-Foods will operate as a separate business unit under Danish Crown’s subsidiary Tulip Food Company and will spearhead the group’s global focus on pizza toppings. Pizza is the favourite choice of fast food in Denmark, and [...]...
  • Iceland Seafood International Acquires Oceanpath Iceland Seafood International is acquiring Oceanpath Group, the leading fresh fish company in Ireland owning the iconic Dunn’s of Dublin brand, which has been operating since 1822. The acquisition marks a significant step in Iceland Seafood International’s strategy of delivering strong organic growth combined with strategic acquisitions of first rate seafood companies into the group. Iceland [...]...
  • KHS Presents Innovative Block Systems For the Sensitive Range Yoghurt is no longer spooned out of the pot but drunk. Breakfast is no longer just eaten at the kitchen table but also on the hoof. And it should all be as healthy and sustainable as possible. This is one of the reasons why the demand for smoothies, milk and dairy products is steadily growing. [...]...
  • MOGUNTIA Establishing New Future-oriented IT Infrastructure With Infor Infor, a leading provider of industry-specific cloud applications, has announced that MOGUNTIA FOOD GROUP, a spice producer focusing on meat processing based in Basel, Switzerland, has decided to introduce Infor’s Food & Beverage suite in the cloud to consolidate its IT infrastructure. This will help enable MOGUNTIA to adhere to customary certifications more efficiently and [...]...

First pan-European Corporate Comms and Public Affairs Agency Team Focuses on Food

First pan-European Corporate Comms and Public Affairs Agency Team Focuses on Food
June 21
11:04 2012

Europe’s first food industry-dedicated corporate communications and public affairs joint consultancy, operating across Europe, has been launched, ahead of challenging times for the food and beverage market. FoodFirm is a highly experienced team of independent communications and public affairs consultancies, jointly dedicated to managing the reputation of the food and beverage market – from agriculture and raw materials to retail and consumer brands.

FoodFirm has been set up by four top-level agencies who specialise in both Public Relations and Public Affairs, operating as a single team. The four – College Group in the UK and Brussels, LJ Corporate in France, Schuttelaar & Partners in The Netherlands and Brussels and Kohl PR in Germany – collaborate in different combinations to provide the ideal expertise and geographical presence to match each client brief.

As well as their successful track record in joint working across borders, each member company has deep market expertise in food and drink sectors: they identify a growing call for integrated campaigns that truly predict legislative and policy-making trends and changes and use these to inform and strengthen corporate reputation programmes and projects.

Says Chris Woodcock, Managing Partner at College Group: “Our clients benefit from our unique combination of a global and a pan-European perspective, as well as our indigenous understanding of the domestic markets in Germany, UK, France, Belgium and The Netherlands – the countries where our founder consultancy partners are based.

“We believe our knowledge of the food market is unsurpassed: we combine communication skills with technical, commercial, operational and scientific know-how. Our expert public affairs work can help your business to understand EU and EU Member State governments, legislative solutions and critical decision-making processes.”

And Jup van ‘t Veld, strategic senior at Schuttelaar & Partners adds: “Social concerns and legislative measures on food issues, ranging from ingredients, additives and health claims to food security and disease prevention, are impacting our clients’ business. More than ever, food industry needs to engage in these debates.”

Integrated work already undertaken by the team has included campaigns to over-turn taxation burdens on behalf of trade association members, sustainability stakeholder engagement briefs for large corporate brands and industry groups and educational platforms to promote diet and nutrition topics. FoodFirm’s website is live at www.foodfirm.eu.

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • March 21, 2018World Olive Oil Exhibition
  • March 28, 2018FOOD INDUSTRY
  • April 4, 2018The leading event for the snack and food-on-the-go market
  • April 5, 2018Slow food The forum for good taste
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here