FDBusiness.com

Flahavan’s launches new packaging

 Breaking News
  • Danish Crown Presents its New Brand Identity Farmer-owned Danish Crown is setting a new direction towards a more sustainable future from farm to fork. A new brand and narrative will make it clearer to customers and consumers that Danish Crown has started this transformation. At the same time, Tulip Food Company is to change its name to Danish Crown Foods. Danish Crown plans [...]...
  • Lantmännen and Yara Lead the Way Towards World’s First Fossil Free Food Chain Lantmännen, the Nordic region’s leader in agriculture, machinery, bioenergy and food products, and Yara, thespecialist in agricultural products and environmental protection agents, are taking a pioneering role in the transformation of the food system. The partners will launch a pilot project with the ambition to introduce the world’s first certified fossil free food chain. This move [...]...
  • High Quality Content Sees Packaging Innovations London Break Records Packaging Innovations and Luxury Packaging London celebrated its 10th anniversary with standout show content. This included launching three brand-new features, advancing the sustainability debate with a focus on plastic alternatives, and welcoming more exhibitors than ever before. As a result, the show, which returned to London Olympia recently, boasted a nine percent increase in visitor numbers, with more than 4,700 [...]...
  • Nestlé Inaugurates Packaging Research Institute Nestlé has officially inaugurated the Institute of Packaging Sciences, the first-of-its-kind in the food industry. The new Institute enables Nestlé to accelerate its efforts to bring functional, safe and environmentally friendly packaging solutions to the market and to address the global challenge of plastic packaging waste. Mark Schneider, Nestlé CEO, comments: “Our vision is a world [...]...
  • Three Meals a Day – The Key to Boosting Digestive Health Markets? The traditional pattern of breakfast, lunch and dinner may hold the key to boosting digestive health markets, according to Kerry Group, the makers of the leading probiotic, GanedenBC30®. A new GanedenBC30 report notes that 85% of consumers say they are interested in buying products with digestive health benefits, but only 45% actually do.1 Additional insights report on key [...]...

Flahavan’s launches new packaging

Flahavan’s launches new packaging
September 04
09:16 2012

Flahavan’s, Ireland’s leading oat producer, has launched a new range of packaging exclusive to the UK.

The overhaul comes following the completion of a three year major rebranding exercise with Flahavan’s launching the range to all supermarket stores nationwide during the last three months.

Although a household name in Ireland for over 200 years, Flahavan’s wanted to achieve consistent branding across their extensive range of products. The new packaging creates a distinctive livery for the Flahavan’s brand, highlighting the premium quality of their Irish oats and strengthening shelf visibility.

This comes as the award winning oat producer celebrates a recent triumph at the 2012 All Ireland Marketing Awards, winning the International Marketing Award. The awards, created to recognise the success of marketing professionals, acknowledged Flahavan’s for their international success, particularly in the UK and US.

John Noonan, Sales and Marketing Director says: “We are delighted to have our international success acknowledged with such a prestigious award. We are continuing our efforts through the launch our new livery in the UK which has already had a great consumer response leading to increased distribution and a number of new products coming to the UK market.”

Flahavan’s has been operating in Kilmacthomas, Co Waterford for over 200 years, making it one of the longest family run businesses in Ireland. The family continues to use a unique milling process which cooks the oats twice resulting in a distinctive creamier taste and texture. The Flahavan’s range includes: Organic Porridge Oats, Coarse Cut Oatmeal, Quick Oats, Irish Porridge Oats, Irish Organic Jumbo Oats and Multi seed.

About Author

colin

colin

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements