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FlavourCraft Deal ‘Perfect Fit’ For Kerry

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FlavourCraft Deal ‘Perfect Fit’ For Kerry

FlavourCraft Deal ‘Perfect Fit’ For Kerry
February 28
12:21 2012

Kerry Ingredients & Flavours has completed the acquisition of South African flavours company FlavourCraft for an undisclosed sum. The deal sees Kerry expand its presence not just in South Africa, serving food manufacturers in the country, but across the continent. Established in 1993, Durban-based FlavourCraft specialises in the design and manufacture of flavours for meats, soups, sauces, dressings and savoury snacks in the South African and sub-Saharan markets, particularly in Nigeria.

“FlavourCraft and Kerry ingredients & Flavours are a perfect fit, with the same views around creating market-leading flavour ingredients,” comments Ryan Ponquett, managing director of FlavourCraft. “By teaming up with a like-minded global player our customers and those across the continent will gain access to Kerry’s huge taste, ingredients and applications knowledge. This will enable them to bring customer-preferred products to market faster and at better value.”

Kerry’s Africa zone director Bart van Schie says: “This acquisition represents a clear illustration of Kerry’s commitment to developing our business across Africa. FlavourCraft’s product portfolio, knowledge and customer base in South Africa, Nigeria and across west Africa will be an asset to us and assist our expansion plans across the continent.”

The FlavourCraft deal also provides Kerry with a major manufacturing facility in Africa, a 4000 square metre factory outside Durban, and brings with it a first class customer and application centre, providing local research and development capability, which will enable Kerry to expand its capability in developing and producing ingredients to meet local market needs.

This latest acquisition complements another recently made by Kerry in the region – that of Cargill’s flavour business inSouth Africa. Taken together these acquisitions, backed by Kerry’s market leading technologies and R&D capabilities, create a powerful flavours force in the region.

 

CAPTION:

The laboratory facilities at FlavourCraft – Kerry’s new acquisition in South Africa.

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