FDBusiness.com

Food and Drink Suppliers in Northern Ireland Get A ‘Kick Start’ From Lidl

 Breaking News
  • Pernod Ricard to Acquire Super-premium Italian Gin Brand Pernod Ricard is acquiring Italian super-premium gin brand Malfy from Biggar & Leith for an undisclosed price. Malfy is a range of super-premium gins distilled by the Vergnano family in the Italian region of Moncalieri, and already present in several international markets such as the United States, United Kingdom and Germany. Each gin in the [...]...
  • Nestlé and Carrefour Give Consumers Access to Blockchain Platform Nestlé and Carrefour, the French retail group, have announced that they are giving consumers access to blockchain data for Mousline purée in France. This is the first time that Nestlé is sharing information on its products with consumers via a blockchain platform. Consumers can use their smartphone or other device to scan a QR code on [...]...
  • Plastics Action Alliance Sets Targets to Achieve Sustainable Reduction in Use of Plastic in Ireland Plastics Action Alliance, the recently formed group that comprises of 11 leading agricultural processing and food businesses in Ireland, has set out its key objectives. The industry leading group aims to significantly reducing the use of plastic packaging across its members’ operations. Formed at the end of 2018, the Plastics Action Alliance is a collaboration that [...]...
  • Carlsberg UK Gets Honest About Its Beer Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of its flagship beer brand. Expected to reach 97% of the UK, the £20 million campaign conceived in collaboration with agency partners Fold7, Clifford French and Initiative – trades on the equity of the brand’s renowned [...]...
  • Alternative Proteins Challenge Dairy Dominance The value of the sports nutrition market is set to grow by around 8% per year to reach over US$17 billion globally in 2021, according to Innova Market Insights’ forecasts. The mainstreaming of the market has led to a surge in interest in plant-based alternatives with the traditional dominance of whey and other dairy proteins [...]...

Food and Drink Suppliers in Northern Ireland Get A ‘Kick Start’ From Lidl

Food and Drink Suppliers in Northern Ireland Get A ‘Kick Start’ From Lidl
March 26
12:23 2018

Lidl is championing local suppliers with the roll-out of their Kick Start Supplier Development Programme aimed at giving food and drink companies in Northern Ireland the chance to have their products stocked in 190+ Lidl stores across the island of Ireland.

Kick Start is designed specifically to provide small and medium-sized suppliers with the support they need to grow their brand and build their supply network. It was successfully trialled in the Republic of Ireland in 2017 providing a valuable ‘kick-start’ for over 50 suppliers.

This year, up to 80 new products, sourced from Northern Ireland and Ireland, will be selected to feature in a limited edition Kick Start in-store food promotion on sale in September 2018. From these, three products will go on to be showcased to some 150 global buyers at Lidl’s International Food Expo opening the door to potential listings in 29 Lidl countries across the world, including the US.

Liam Casey, Commercial Director for Lidl Ireland and Northern Ireland, says Kick Start is an unmissable opportunity for local suppliers wanting to showcase their products on a local, national and international basis and urges them not to miss the deadline of Sunday 15th of April.

“We are extremely proud of our Northern Ireland supplier portfolio, and see Kick Start as an opportunity to support more local companies, particularly those who are keen to enhance and expand their distribution capabilities.  Lidl recognises that moving into higher-volume markets, and gaining national, international and indeed global reach, is a challenge for many SMEs and Kick Start is aimed precisely at equipping local companies to meet that challenge head on,” he says.

The Kick Start programme, which represents an investment of almost £180,000 by Lidl, will also see all entrants benefit from a series of free business development seminars delivered by a panel of Lidl and wider industry experts and covering such topics as quality control, packaging, marketing and brand building.

Liam continues: “We also want to find exciting new products for shoppers who enjoy Lidl’s unique quality and affordability commitment and share our passion for championing world-class products produced right here in Northern Ireland.  The response to last year’s programme was nothing short of phenomenal. Over 450 different products were entered, ranging from artisan chocolate chip and honeycomb sausages to gourmet marshmallows to premium granola.  We want to build on that success finding up to 80 new products for this year’s promotion.”

Niall Moloney (pictured), Founder and CEO of PowCow,was one of the successful suppliers last year with his high protein frozen yoghurt. His product sold so well it has now been listed permanently in all Lidl stores. Niall comments: “Kick Start was a fantastic opportunity for us. It allowed us to partner with one of Europe’s largest retailers and gave us a chance to showcase our products with Lidl. The workshops were ideally timed and were very informative. The Kick Start team did everything they could to ensure we were ready for the launch date. The programme was a great success and we are delighted to be moving to the next stage with Lidl.”

If you are a Northern Irish supplier of a food or drink product and would like the opportunity to sell your product in all Lidl stores, you can enter online now at https://www.lidl-ni.co.uk/en/kick-start.htm. Entry is very simple with just a picture of your product and a short questionnaire required.  Deadline for entries is 15th April 2018. For a full list of terms and conditions visit https://www.lidl-ni.co.uk/en/Kick-Start-Terms.htm

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
  • June 25, 2019BevExpo 2019
AEC v1.0.4

Jobs: Logistics

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements