FDBusiness.com

Food Companies – Are You Ready to Communicate in a Crisis?

 Breaking News
  • First Milk Acquires Fonterra’s 51% Stake in Fast Forward Joint Venture First Milk, a wholly British farmer-owned dairy co-operative, has agreed to purchase Fonterra’s 51% share of its Fast Forward joint venture, established in 2011, and has entered a new strategic partnership with Havero Hoogwegt for global WPC80 sales and distribution. From July 2019, First Milk will be the sole owner of the whey protein concentrate [...]...
  • Leaders in Luxury Packaging Join London’s Most Exclusive Packaging Event Luxury Packaging London 2019 will celebrate its 10th anniversary when it returns to Olympia on 11 & 12 September, hosted alongside Packaging Innovations. As the UK’s leading luxury packaging event, it will bring together over 180 exhibitors and a dedicated audience of senior buyers, all looking to source the latest in luxury packaging solutions. With consumer concerns [...]...
  • The Lakes Distillery Announces £3.75 Million Investment The Lakes Distillery, based in Cumbria, England, has secured a £3.75 million investment from a group of investors led by Gresham House Asset Management, a specialist equity investment and asset management company. Joining existing investors and high-net-worth individuals, who recently made an additional £1.6 million investment, this is a milestone for the distillery and Gresham [...]...
  • Kerry Group Inaugurates New Production Facility in India Kerry Group has officially opened its new €20 million production facility in Tumkur, India. The new, state-of-the-art 40,585 square metre facility, located 120 km from Bangalore, will serve Kerry Taste & Nutrition’s global and regional customers in the South West Asia region, with Kerry Taste and Beverage systems for the fast-growing retail and foodservice markets. This is Kerry Group’s [...]...
  • Lamb Weston to Acquire Australian Frozen Potato Processor Lamb Weston has agreed to acquire Ready Meals, a frozen potato processor in Australia. Terms were not disclosed. Ready Meals sells frozen potato products under the Harvest Choice brand and operates frozen potato processing and storage facilities in Hallam, Victoria. Lamb Weston, along with its joint venture partners, is a leading supplier of frozen potato, sweet [...]...

Food Companies – Are You Ready to Communicate in a Crisis?

Food Companies – Are You Ready to Communicate in a Crisis?
March 29
08:19 2019

Instinctif Partners is launching CrisisCommsOptic – the latest in its ‘family’ of online diagnostic tools – alongside CrisisOptic and RecallOptic.

“As social media becomes more and more embedded in our lives it is now often user-generated content which drives the pace of a crisis,” explains Victoria Cross, Head of Instinctif Partners’ Business Resilience Practice. “This is why we are launching CrisisCommsOptic. A reputation that has taken years to build can be destroyed in a matter of clicks, if you are not prepared.”

CrisisCommsOptic is a unique and powerful online benchmarking tool that quickly and effectively allows you to quantify your crisis communications readiness, asking a range of questions in six key areas, including:

  • Resource – Do you have a dedicated 24/7 press office media function to manage external communications?
  • Monitoring – Do you have a process/service for media/social media monitoring?
  • Stakeholders – Do you have a process to help you identify all potential internal and external stakeholders with whom you may need to communicate?
  • Spokespeople – Do you have trained and approved crisis media spokespeople?
  • Templates – Do you have an approved holding statement on file to fill in the blanks during a crisis?
  • Training & review – Do you have a process identified for the review and continuous improvement of the press office / media and digital media function after a crisis?

The CrisisCommsOptic dashboard will then provide an accurate indicator of strengths and weaknesses in crisis communications. A tailored report on recommended activity is also produced – enabling resources to be focused on the most relevant areas.

“Traditionally in crisis communications there was the idea of the golden hour, the time within which an organisation had the opportunity to define a story before misinformation and speculation filled the void. This then moved on to become the platinum five minutes.

“However social media and the 24/7 global news cycle means that an organisation could have just a few seconds before public scrutiny comes to bear. Anyone with a smartphone is now a citizen journalist – and the impact on crisis management is immediate and profound. Being prepared for communication in a crisis has never been more vital,” concludes Victoria Cross.

CrisisCommsOptic is free for a limited period. Register now at: https://optic.instinctif.com/registration

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 25, 2019BevExpo 2019
  • October 17, 2019Future Food-Tech
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements